Holdings: Analyzing the strategic role of neuromarketing and consumer neuroscience

Analyzing the strategic role of neuromarketing and consumer neuroscience:

"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--

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Bibliographic Details
Other Authors:	Atli, Dincer 1979- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey, Pennsylvania IGI Global [2020]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:	Consumer behavior Neuromarketing
Online Access:	DE-1049 DE-573 DE-898 DE-706 DE-1050 DE-83
Summary:	"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
Item Description:	"Premier Reference Source" -- taken from front cover Description based on title screen (IGI Global, viewed 07/18/2020)
Physical Description:	1 Online-Ressource (304 Seiten)
ISBN:	9781799831280 1799831280

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MARC


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isbn	9781799831280 1799831280
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
spelling	Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli Hershey, Pennsylvania IGI Global [2020] 1 Online-Ressource (304 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series "Premier Reference Source" -- taken from front cover Description based on title screen (IGI Global, viewed 07/18/2020) "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- Consumer behavior fast Neuromarketing fast Neuromarketing Consumer behavior Atli, Dincer 1979- edt Erscheint auch als Druck-Ausgabe 1799831264 9781799831266
spellingShingle	Analyzing the strategic role of neuromarketing and consumer neuroscience Consumer behavior fast Neuromarketing fast Neuromarketing Consumer behavior
title	Analyzing the strategic role of neuromarketing and consumer neuroscience
title_auth	Analyzing the strategic role of neuromarketing and consumer neuroscience
title_exact_search	Analyzing the strategic role of neuromarketing and consumer neuroscience
title_exact_search_txtP	Analyzing the strategic role of neuromarketing and consumer neuroscience
title_full	Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli
title_fullStr	Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli
title_full_unstemmed	Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli
title_short	Analyzing the strategic role of neuromarketing and consumer neuroscience
title_sort	analyzing the strategic role of neuromarketing and consumer neuroscience
topic	Consumer behavior fast Neuromarketing fast Neuromarketing Consumer behavior
topic_facet	Consumer behavior Neuromarketing
work_keys_str_mv	AT atlidincer analyzingthestrategicroleofneuromarketingandconsumerneuroscience

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