Analyzing the strategic role of neuromarketing and consumer neuroscience:
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2020]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-1049 DE-573 DE-898 DE-706 DE-1050 DE-83 |
| Zusammenfassung: | "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- |
| Beschreibung: | "Premier Reference Source" -- taken from front cover Description based on title screen (IGI Global, viewed 07/18/2020) |
| Beschreibung: | 1 Online-Ressource (304 Seiten) |
| ISBN: | 9781799831280 1799831280 |
Internformat
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047027957 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:01:30Z |
| indexdate | 2024-07-20T06:38:29Z |
| institution | BVB |
| isbn | 9781799831280 1799831280 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032435302 |
| oclc_num | 1224484630 |
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| owner_facet | DE-1049 DE-573 DE-898 DE-BY-UBR DE-91 DE-BY-TUM DE-706 DE-1050 DE-83 |
| physical | 1 Online-Ressource (304 Seiten) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli Hershey, Pennsylvania IGI Global [2020] 1 Online-Ressource (304 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series "Premier Reference Source" -- taken from front cover Description based on title screen (IGI Global, viewed 07/18/2020) "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- Consumer behavior fast Neuromarketing fast Neuromarketing Consumer behavior Atli, Dincer 1979- edt Erscheint auch als Druck-Ausgabe 1799831264 9781799831266 |
| spellingShingle | Analyzing the strategic role of neuromarketing and consumer neuroscience Consumer behavior fast Neuromarketing fast Neuromarketing Consumer behavior |
| title | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_auth | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_exact_search | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_exact_search_txtP | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_full | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_fullStr | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_full_unstemmed | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_short | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_sort | analyzing the strategic role of neuromarketing and consumer neuroscience |
| topic | Consumer behavior fast Neuromarketing fast Neuromarketing Consumer behavior |
| topic_facet | Consumer behavior Neuromarketing |
| work_keys_str_mv | AT atlidincer analyzingthestrategicroleofneuromarketingandconsumerneuroscience |