Semiotics: the science of signs
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Muenchen
LINCOM GmbH
2021
|
| Schriftenreihe: | LINCOM studies in semiotics
2 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | 263 Seiten Illustrationen, Diagramme |
| ISBN: | 9783862902279 9783862902262 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Introduction........................................................................................................................5 1. Basic Principles and Notions........................................................................................7 Prologue................................................................................................................................7 Historical Sketch.................................................................................................................. 8 Basic Principles.................................................................................................................. 11 Meaning...............................................................................................................................16 Semiosis.............................................................................................................................. 20 Epilogue.............................................................................................................................. 25 2. The Sign......................................................................................................................... 27 Prologue.............................................................................................................................. 27 The Saussurean Model....................................................................................................... 29 The Peircean
Model........................................................................................................... 32 Opposition Theory..............................................................................................................33 The Semantic Differential................................................................................................. 38 Markedness.........................................................................................................................40 Post-Structuralism..............................................................................................................42 Epilogue.............................................................................................................................. 44 3. Sign Types..................................................................................................................... 47 Prologue.............................................................................................................................. 47 Icons.....................................................................................................................................48 Indexes.................................................................................................................................53 Symbols.............................................................................................................................. 56
Names..................................................................................................................................57 Symptoms and Signals........................................................................................................61 1
Epilogue 63 4. Texts............................................................................................................................... 66 Prologue.............................................................................................................................. 66 Textuality............................................................................................................................ 68 Narrative Texts...................................................................................................................71 The Book............................................................................................................................ 75 Digital Texts.......................................................................................................................78 Visual Texts........................................................................................................................ 80 Epilogue...............................................................................................................................87 5. Codes...............................................................................................................................89 Prologue...............................................................................................................................89 Code Theory....................................................................................................................... 90 The Language
Code............................................................................................................92 Nonverbal Codes................................................................................................................97 Material Culture Codes..................................................................................................... 103 Architectural Codes.......................................................................................................... 107 Epilogue............................................................................................................................. 113 6. Conceptual Metaphors...............................................................................................116 Prologue............................................................................................................................. 116 Background........................................................................................................................117 Conceptual Metaphor Theory...........................................................................................122 Idealized Cognitive Models..............................................................................................123 Metonymy and Irony........................................................................................................ 126 Blending Theory................................................................................................................128
Epilogue............................................................................................................................. 131 2
7. The Arts................................................................................................................135 Prologue.................................................................................................................... 1 ՂՏ Art.............................................................................................................................. 136 The Performing Arts..................................................................................................I39 Music.......................................................................................................................... *43 The Visual Arts.......................................................................................................... 145 Cinema....................................................................................................................... 147 Epilogue..................................................................................................................... 152 8. The Mind................................................................................................................154 Prologue..................................................................................................................... 154 Philosophy.................................................................................................................. 155 Psychology................................................................................................................. 157
Neuroscience.............................................................................................................. 161 Evolutionary Psychology...........................................................................................163 Meme Theory............................................................................................................. 167 Epilogue......................................................................................................................168 9. Artificial Minds.................................................................................................... 170 Prologue......................................................................................................................170 Artificial Intelligence................................................................................................. 172 The Singularity............................................................................................................ 176 Cybernetics..................................................................................................................179 Posthumanism.............................................................................................................184 Transhumanism.......................................................................................................... 186 Epilogue...................................................................................................................... 189 10. Media......................................... 190
Prologue......................................................................................................................190 The Global Village..................................................................................................... 191 3
Laws of Media............................................................................................................ 193 Figure-Ground.............................................................................................................200 Economy and Efficiency............................................................................................ 204 Epilogue...................................................................................................................... 208 References.................................................................................................................. 210 Basic Glossary of Semiotics..................................................................................... 224 Index............................................................................................................................257 4
Semiotics is defined as the discipline studying and documenting signs, sign behavior, sign creation, and sign functions. It is an intellectually powerful cross-disciplinary analytical tool in the study of such sign-based phenomena as body language, aesthetic products, cultural systems, visual communication, media, advertising, narratives, material culture (fashion, cuisine, etc.), rituals, and communication in digital spaces. This textbook aims to introduce semiotics to a broad audience, covering theoretical, methodological, and applied aspects in a user-friendly way but also comprehensively. Unlike most elementary treatments, the textbook also looks at applications of semiotic analysis to such increasingly significant areas as Artificial Intelligence and the influence of new media on social evolution.
|
| adam_txt |
Contents Introduction.5 1. Basic Principles and Notions.7 Prologue.7 Historical Sketch. 8 Basic Principles. 11 Meaning.16 Semiosis. 20 Epilogue. 25 2. The Sign. 27 Prologue. 27 The Saussurean Model. 29 The Peircean
Model. 32 Opposition Theory.33 The Semantic Differential. 38 Markedness.40 Post-Structuralism.42 Epilogue. 44 3. Sign Types. 47 Prologue. 47 Icons.48 Indexes.53 Symbols. 56
Names.57 Symptoms and Signals.61 1
Epilogue 63 4. Texts. 66 Prologue. 66 Textuality. 68 Narrative Texts.71 The Book. 75 Digital Texts.78 Visual Texts. 80 Epilogue.87 5. Codes.89 Prologue.89 Code Theory. 90 The Language
Code.92 Nonverbal Codes.97 Material Culture Codes. 103 Architectural Codes. 107 Epilogue. 113 6. Conceptual Metaphors.116 Prologue. 116 Background.117 Conceptual Metaphor Theory.122 Idealized Cognitive Models.123 Metonymy and Irony. 126 Blending Theory.128
Epilogue. 131 2
7. The Arts.135 Prologue. 1 ՂՏ Art. 136 The Performing Arts.I39 Music. *43 The Visual Arts. 145 Cinema. 147 Epilogue. 152 8. The Mind.154 Prologue. 154 Philosophy. 155 Psychology. 157
Neuroscience. 161 Evolutionary Psychology.163 Meme Theory. 167 Epilogue.168 9. Artificial Minds. 170 Prologue.170 Artificial Intelligence. 172 The Singularity. 176 Cybernetics.179 Posthumanism.184 Transhumanism. 186 Epilogue. 189 10. Media. 190
Prologue.190 The Global Village. 191 3
Laws of Media. 193 Figure-Ground.200 Economy and Efficiency. 204 Epilogue. 208 References. 210 Basic Glossary of Semiotics. 224 Index.257 4
Semiotics is defined as the discipline studying and documenting signs, sign behavior, sign creation, and sign functions. It is an intellectually powerful cross-disciplinary analytical tool in the study of such sign-based phenomena as body language, aesthetic products, cultural systems, visual communication, media, advertising, narratives, material culture (fashion, cuisine, etc.), rituals, and communication in digital spaces. This textbook aims to introduce semiotics to a broad audience, covering theoretical, methodological, and applied aspects in a user-friendly way but also comprehensively. Unlike most elementary treatments, the textbook also looks at applications of semiotic analysis to such increasingly significant areas as Artificial Intelligence and the influence of new media on social evolution. |
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| isbn | 9783862902279 9783862902262 |
| language | English |
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| physical | 263 Seiten Illustrationen, Diagramme |
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| series | LINCOM studies in semiotics |
| series2 | LINCOM studies in semiotics |
| spelling | Danesi, Marcel 1946- Verfasser (DE-588)137512724 aut Semiotics the science of signs Marcel Danesi & Donato Santeramo Muenchen LINCOM GmbH 2021 263 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier LINCOM studies in semiotics 2 Semiotik (DE-588)4054498-9 gnd rswk-swf Semiotik (DE-588)4054498-9 s DE-604 Santeramo, Donato Verfasser aut LINCOM studies in semiotics 2 (DE-604)BV046142185 2 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032429558&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032429558&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Semiotics the science of signs |
| title_auth | Semiotics the science of signs |
| title_exact_search | Semiotics the science of signs |
| title_exact_search_txtP | Semiotics the science of signs |
| title_full | Semiotics the science of signs Marcel Danesi & Donato Santeramo |
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| title_full_unstemmed | Semiotics the science of signs Marcel Danesi & Donato Santeramo |
| title_short | Semiotics |
| title_sort | semiotics the science of signs |
| title_sub | the science of signs |
| topic | Semiotik (DE-588)4054498-9 gnd |
| topic_facet | Semiotik |
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