Marketing English books, 1476-1550: how printers changed reading
The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford University Press
2020
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| Ausgabe: | First edition |
| Schriftenreihe: | Oxford studies in Medieval literature and culture
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext Inhaltsverzeichnis Klappentext Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively.- Itoffers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; theliterature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism.Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses.- This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middlemanas most didthat wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. MarketingEnglish Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements;and household advice. Through close analysis of paratextsincluding title-pages, prefaces, tables of contents, envoys, colophons, and imagesthe book reveals the cultural impact of printers in this often overlooked period.- |
| Beschreibung: | xvi, 270 Seiten 12 Illustrationen |
| ISBN: | 9780198847588 |
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Datensatz im Suchindex
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| adam_text | Contents List of Figures List of Abbreviations Note on Transcriptions and Catalogue Numbers Introduction xiii xv xvii I I. DEVOTIONAL READING 1. Sweet Consolation: Catechetical and Contemplative Guides 31 2. Dangerous Fruit: Selling Forbidden Books 63 II. WORLDLY READING 3. A Taste for Trifles: Romances, Scurrilous Tales, and Merry Gests 4. A Hunger for News: Pamphlets and Broadsheets 95 127 III. PRACTICAL READING 5. Wide-Ranging Appetites: Pilgrimage Guides, Advertisements, and Souvenirs 165 6. For the Reader’s Digest: Books for the Householder, Husband, and Housewife 203 Afterword Bibliography Index of Printed Books General Index 238 241 263 267
Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent ofprint, the sale ofbooks had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs, and advertisements; and household advice. Through close analysis ofparatexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing ofprinted texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Contents List of Figures List of Abbreviations Note on Transcriptions and Catalogue Numbers Introduction xiii xv xvii I I. DEVOTIONAL READING 1. Sweet Consolation: Catechetical and Contemplative Guides 31 2. Dangerous Fruit: Selling Forbidden Books 63 II. WORLDLY READING 3. A Taste for Trifles: Romances, Scurrilous Tales, and Merry Gests 4. A Hunger for News: Pamphlets and Broadsheets 95 127 III. PRACTICAL READING 5. Wide-Ranging Appetites: Pilgrimage Guides, Advertisements, and Souvenirs 165 6. For the Reader’s Digest: Books for the Householder, Husband, and Housewife 203 Afterword Bibliography Index of Printed Books General Index 238 241 263 267
Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent ofprint, the sale ofbooks had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs, and advertisements; and household advice. Through close analysis ofparatexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing ofprinted texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Contents List of Figures List of Abbreviations Note on Transcriptions and Catalogue Numbers Introduction xiii xv xvii I I. DEVOTIONAL READING 1. Sweet Consolation: Catechetical and Contemplative Guides 31 2. Dangerous Fruit: Selling Forbidden Books 63 II. WORLDLY READING 3. A Taste for Trifles: Romances, Scurrilous Tales, and Merry Gests 4. A Hunger for News: Pamphlets and Broadsheets 95 127 III. PRACTICAL READING 5. Wide-Ranging Appetites: Pilgrimage Guides, Advertisements, and Souvenirs 165 6. For the Reader’s Digest: Books for the Householder, Husband, and Housewife 203 Afterword Bibliography Index of Printed Books General Index 238 241 263 267
Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent ofprint, the sale ofbooks had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs, and advertisements; and household advice. Through close analysis ofparatexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing ofprinted texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
|
| adam_txt |
Contents List of Figures List of Abbreviations Note on Transcriptions and Catalogue Numbers Introduction xiii xv xvii I I. DEVOTIONAL READING 1. Sweet Consolation: Catechetical and Contemplative Guides 31 2. Dangerous Fruit: Selling Forbidden Books 63 II. WORLDLY READING 3. A Taste for Trifles: Romances, Scurrilous Tales, and Merry Gests 4. A Hunger for News: Pamphlets and Broadsheets 95 127 III. PRACTICAL READING 5. Wide-Ranging Appetites: Pilgrimage Guides, Advertisements, and Souvenirs 165 6. For the Reader’s Digest: Books for the Householder, Husband, and Housewife 203 Afterword Bibliography Index of Printed Books General Index 238 241 263 267
Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent ofprint, the sale ofbooks had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs, and advertisements; and household advice. Through close analysis ofparatexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing ofprinted texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Contents List of Figures List of Abbreviations Note on Transcriptions and Catalogue Numbers Introduction xiii xv xvii I I. DEVOTIONAL READING 1. Sweet Consolation: Catechetical and Contemplative Guides 31 2. Dangerous Fruit: Selling Forbidden Books 63 II. WORLDLY READING 3. A Taste for Trifles: Romances, Scurrilous Tales, and Merry Gests 4. A Hunger for News: Pamphlets and Broadsheets 95 127 III. PRACTICAL READING 5. Wide-Ranging Appetites: Pilgrimage Guides, Advertisements, and Souvenirs 165 6. For the Reader’s Digest: Books for the Householder, Husband, and Housewife 203 Afterword Bibliography Index of Printed Books General Index 238 241 263 267
Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent ofprint, the sale ofbooks had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs, and advertisements; and household advice. Through close analysis ofparatexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing ofprinted texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Contents List of Figures List of Abbreviations Note on Transcriptions and Catalogue Numbers Introduction xiii xv xvii I I. DEVOTIONAL READING 1. Sweet Consolation: Catechetical and Contemplative Guides 31 2. Dangerous Fruit: Selling Forbidden Books 63 II. WORLDLY READING 3. A Taste for Trifles: Romances, Scurrilous Tales, and Merry Gests 4. A Hunger for News: Pamphlets and Broadsheets 95 127 III. PRACTICAL READING 5. Wide-Ranging Appetites: Pilgrimage Guides, Advertisements, and Souvenirs 165 6. For the Reader’s Digest: Books for the Householder, Husband, and Housewife 203 Afterword Bibliography Index of Printed Books General Index 238 241 263 267
Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent ofprint, the sale ofbooks had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs, and advertisements; and household advice. Through close analysis ofparatexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing ofprinted texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs. |
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| author | Da Costa, Alexandra 1982- |
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| discipline | Anglistik / Amerikanistik |
| discipline_str_mv | Anglistik / Amerikanistik |
| edition | First edition |
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| geographic_facet | England |
| id | DE-604.BV047017577 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:25Z |
| indexdate | 2024-07-10T09:00:15Z |
| institution | BVB |
| isbn | 9780198847588 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032425111 |
| oclc_num | 1225887960 |
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| owner_facet | DE-384 DE-12 DE-19 DE-BY-UBM DE-22 DE-BY-UBG |
| physical | xvi, 270 Seiten 12 Illustrationen |
| psigel | BSB_NED_20210322 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Oxford University Press |
| record_format | marc |
| series2 | Oxford studies in Medieval literature and culture |
| spelling | Da Costa, Alexandra 1982- Verfasser (DE-588)1028235542 aut Marketing English books, 1476-1550 how printers changed reading Alexandra da Costa First edition Oxford Oxford University Press 2020 xvi, 270 Seiten 12 Illustrationen txt rdacontent n rdamedia nc rdacarrier Oxford studies in Medieval literature and culture The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively.- Itoffers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; theliterature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism.Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses.- This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middlemanas most didthat wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. MarketingEnglish Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements;and household advice. Through close analysis of paratextsincluding title-pages, prefaces, tables of contents, envoys, colophons, and imagesthe book reveals the cultural impact of printers in this often overlooked period.- Geschichte 1476-1550 gnd rswk-swf Literaturgattung (DE-588)4074285-4 gnd rswk-swf Buchdruck (DE-588)4008598-3 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf England (DE-588)4014770-8 gnd rswk-swf England (DE-588)4014770-8 g Buchdruck (DE-588)4008598-3 s Englisch (DE-588)4014777-0 s Literaturgattung (DE-588)4074285-4 s Geschichte 1476-1550 z DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032425111&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032425111&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032425111&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032425111&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032425111&sequence=000009&line_number=0005&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032425111&sequence=000011&line_number=0006&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Da Costa, Alexandra 1982- Marketing English books, 1476-1550 how printers changed reading Literaturgattung (DE-588)4074285-4 gnd Buchdruck (DE-588)4008598-3 gnd Englisch (DE-588)4014777-0 gnd |
| subject_GND | (DE-588)4074285-4 (DE-588)4008598-3 (DE-588)4014777-0 (DE-588)4014770-8 |
| title | Marketing English books, 1476-1550 how printers changed reading |
| title_auth | Marketing English books, 1476-1550 how printers changed reading |
| title_exact_search | Marketing English books, 1476-1550 how printers changed reading |
| title_exact_search_txtP | Marketing English books, 1476-1550 how printers changed reading |
| title_full | Marketing English books, 1476-1550 how printers changed reading Alexandra da Costa |
| title_fullStr | Marketing English books, 1476-1550 how printers changed reading Alexandra da Costa |
| title_full_unstemmed | Marketing English books, 1476-1550 how printers changed reading Alexandra da Costa |
| title_short | Marketing English books, 1476-1550 |
| title_sort | marketing english books 1476 1550 how printers changed reading |
| title_sub | how printers changed reading |
| topic | Literaturgattung (DE-588)4074285-4 gnd Buchdruck (DE-588)4008598-3 gnd Englisch (DE-588)4014777-0 gnd |
| topic_facet | Literaturgattung Buchdruck Englisch England |
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