Indian Movie Entrepreneurship: Not Just Song and Dance

One of the world's most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood an...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Kamineni, Rajeev (VerfasserIn), Rentschler, Ruth 1953- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge 2020
Schriftenreihe:Mastering management in the creative and cultural industries
Mastering management in the creative and cultural industries
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:One of the world's most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and that it has several regional clusters, which are just as vibrant, with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to release day. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition. Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly
Beschreibung:Description based on online resource; title from digital title page (viewed on June 04, 2020)
Beschreibung:1 online resource
ISBN:9780429686139
0429686137
9780429401534
0429401531

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen