The illustrated guide to the content analysis research project:

"The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical gui...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Swann, Patricia 1960- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Routledge, Taylor & Francis Group 2021
Schlagworte:
Online-Zugang:URL des Erstveroeffentlichers
Zusammenfassung:"The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide provides a foundational and much-needed approach to introducing mass media research concepts. The fundamental elements of this research methodology are presented in plainspoken language perfect for undergraduates and new researchers, complete with page-popping illustrations and an informal narrative keep the reader engaged while tackling students' most common sticking-points. This book is an excellent companion to research-centered courses and a must-have resource for any student undertaking mass media research"--
Beschreibung:Description based on online resource; title from digital title page (viewed on June 24, 2020)
Beschreibung:1 online resource (viii, 140 pages) illustrations (chiefly color)
ISBN:9780429468308
042946830X

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