Neuromarketing in India: understanding the Indian consumer
This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2018
|
| Schriftenreihe: | Routledge focus on management and society
Routledge focus on management and society |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market |
| Beschreibung: | 1 online resource |
| ISBN: | 9781351269346 1351269348 9781351269360 9781351269353 1351269356 9781351269339 135126933X 1351269364 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:17Z |
| indexdate | 2024-07-10T09:00:13Z |
| institution | BVB |
| isbn | 9781351269346 1351269348 9781351269360 9781351269353 1351269356 9781351269339 135126933X 1351269364 |
| language | English |
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| spelling | Dutta, Tanusree Verfasser aut Neuromarketing in India understanding the Indian consumer Tanusree Dutta, Manas K. Mandal Abingdon, Oxon Routledge 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge focus on management and society This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market Consumer behavior / India Neuromarketing / India Mandal, Manas K. aut https://www.taylorfrancis.com/books/9781351269360 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Dutta, Tanusree Mandal, Manas K. Neuromarketing in India understanding the Indian consumer Consumer behavior / India Neuromarketing / India |
| title | Neuromarketing in India understanding the Indian consumer |
| title_auth | Neuromarketing in India understanding the Indian consumer |
| title_exact_search | Neuromarketing in India understanding the Indian consumer |
| title_exact_search_txtP | Neuromarketing in India understanding the Indian consumer |
| title_full | Neuromarketing in India understanding the Indian consumer Tanusree Dutta, Manas K. Mandal |
| title_fullStr | Neuromarketing in India understanding the Indian consumer Tanusree Dutta, Manas K. Mandal |
| title_full_unstemmed | Neuromarketing in India understanding the Indian consumer Tanusree Dutta, Manas K. Mandal |
| title_short | Neuromarketing in India |
| title_sort | neuromarketing in india understanding the indian consumer |
| title_sub | understanding the Indian consumer |
| topic | Consumer behavior / India Neuromarketing / India |
| topic_facet | Consumer behavior / India Neuromarketing / India |
| url | https://www.taylorfrancis.com/books/9781351269360 |
| work_keys_str_mv | AT duttatanusree neuromarketinginindiaunderstandingtheindianconsumer AT mandalmanask neuromarketinginindiaunderstandingtheindianconsumer |