The public relations writer's handbook:
"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Wri...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge, Taylor & Francis Group
2020
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on May 12, 2020) |
| Beschreibung: | 1 online resource (xviii, 183 pages) illustrations |
| ISBN: | 9781351261920 1351261924 9781351261913 1351261916 9781351261890 1351261894 9781351261906 1351261908 |
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| 520 | |a "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"-- | ||
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| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
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| dewey-search | 808.06/6659 |
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| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Literaturwissenschaft |
| discipline_str_mv | Literaturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV047016194 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:17Z |
| indexdate | 2024-07-10T09:00:13Z |
| institution | BVB |
| isbn | 9781351261920 1351261924 9781351261913 1351261916 9781351261890 1351261894 9781351261906 1351261908 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032423731 |
| open_access_boolean | |
| physical | 1 online resource (xviii, 183 pages) illustrations |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Lehmann, Whitney Verfasser aut The public relations writer's handbook Whitney Lehmann, Ph.D., APR. New York Routledge, Taylor & Francis Group 2020 © 2020 1 online resource (xviii, 183 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on May 12, 2020) "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"-- Public relations Business writing https://www.taylorfrancis.com/books/9781351261920 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Lehmann, Whitney The public relations writer's handbook Public relations Business writing |
| title | The public relations writer's handbook |
| title_auth | The public relations writer's handbook |
| title_exact_search | The public relations writer's handbook |
| title_exact_search_txtP | The public relations writer's handbook |
| title_full | The public relations writer's handbook Whitney Lehmann, Ph.D., APR. |
| title_fullStr | The public relations writer's handbook Whitney Lehmann, Ph.D., APR. |
| title_full_unstemmed | The public relations writer's handbook Whitney Lehmann, Ph.D., APR. |
| title_short | The public relations writer's handbook |
| title_sort | the public relations writer s handbook |
| topic | Public relations Business writing |
| topic_facet | Public relations Business writing |
| url | https://www.taylorfrancis.com/books/9781351261920 |
| work_keys_str_mv | AT lehmannwhitney thepublicrelationswritershandbook |