Affect, emotion, and rhetorical persuasion in mass communication:

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines....

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Bibliographische Detailangaben
Weitere Verfasser: Zhang, Lei 1974 February 17- (HerausgeberIn), Clark, Carlton (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Routledge 2019
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Online-Zugang:Volltext
Zusammenfassung:This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies
Beschreibung:1 online resource (xv, 237 pages) illustrations
ISBN:9781351242363
1351242369
9781351242356
1351242350
9781351242349
1351242342
9781351242370
1351242377

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