Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideologica...

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Bibliographic Details

Other Authors:	Batat, Wided (Editor)
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon Routledge 2019
Series:	Routledge interpretive marketing research Routledge interpretive marketing research series
Subjects:	Branding (Marketing) Direct marketing Customer relations Food / Marketing
Online Access:	Volltext
Summary:	Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors
Physical Description:	1 online resource (xx, 248 pages)
ISBN:	9781351182201 135118220X 9781351182195 1351182196 9781351182188 1351182188 9781351182171 135118217X