Food and experiential marketing: pleasure, wellbeing, and consumption
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideologica...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
|
| Schriftenreihe: | Routledge interpretive marketing research
Routledge interpretive marketing research series |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors |
| Beschreibung: | 1 online resource (xx, 248 pages) |
| ISBN: | 9781351182201 135118220X 9781351182195 1351182196 9781351182188 1351182188 9781351182171 135118217X |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 664 - Food technology |
| dewey-raw | 664.0068/8 |
| dewey-search | 664.0068/8 |
| dewey-sort | 3664.0068 18 |
| dewey-tens | 660 - Chemical engineering |
| discipline | Chemie / Pharmazie |
| discipline_str_mv | Chemie / Pharmazie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:16Z |
| indexdate | 2024-07-10T09:00:12Z |
| institution | BVB |
| isbn | 9781351182201 135118220X 9781351182195 1351182196 9781351182188 1351182188 9781351182171 135118217X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032423098 |
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| physical | 1 online resource (xx, 248 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
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| series2 | Routledge interpretive marketing research Routledge interpretive marketing research series |
| spelling | Food and experiential marketing pleasure, wellbeing, and consumption edited by Wided Batat Abingdon, Oxon Routledge 2019 1 online resource (xx, 248 pages) txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research Routledge interpretive marketing research series Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors Branding (Marketing) Direct marketing Customer relations Food / Marketing Batat, Wided edt https://www.taylorfrancis.com/books/9781351182201 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Food and experiential marketing pleasure, wellbeing, and consumption Branding (Marketing) Direct marketing Customer relations Food / Marketing |
| title | Food and experiential marketing pleasure, wellbeing, and consumption |
| title_auth | Food and experiential marketing pleasure, wellbeing, and consumption |
| title_exact_search | Food and experiential marketing pleasure, wellbeing, and consumption |
| title_exact_search_txtP | Food and experiential marketing pleasure, wellbeing, and consumption |
| title_full | Food and experiential marketing pleasure, wellbeing, and consumption edited by Wided Batat |
| title_fullStr | Food and experiential marketing pleasure, wellbeing, and consumption edited by Wided Batat |
| title_full_unstemmed | Food and experiential marketing pleasure, wellbeing, and consumption edited by Wided Batat |
| title_short | Food and experiential marketing |
| title_sort | food and experiential marketing pleasure wellbeing and consumption |
| title_sub | pleasure, wellbeing, and consumption |
| topic | Branding (Marketing) Direct marketing Customer relations Food / Marketing |
| topic_facet | Branding (Marketing) Direct marketing Customer relations Food / Marketing |
| url | https://www.taylorfrancis.com/books/9781351182201 |
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