Fashion journalism:

"This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Digital and social media have transformed how journalism is funded, how it is produ...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Bradford, Julie (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge 2020
Ausgabe:Second edition
Schlagworte:
Online-Zugang:URL des Erstveroeffentlichers
Zusammenfassung:"This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Digital and social media have transformed how journalism is funded, how it is produced, and how we consume it. They have also led to greater competition for our attention in the sphere of fashion, already fiercely contested. Fashion Journalism gives first-hand guidance on how to report on fashion effectively and responsibly, wherever and however you work. It covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. Unusually, the book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. Including interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East, this text offers everything a student or trainee needs to know to excel in fashion journalism"--
Beschreibung:1 online resource (vi, 327 pages)
ISBN:1351174622
9781351174602
1351174606
9781351174626
9781351174619
1351174614
9781351174596
1351174592
9780203130865
0203130863

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