Perspectives on purpose: building brands and businesses for the twenty-first century
Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & JerryaaEs, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weavin...
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
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Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & JerryaaEs, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges. You can find Perspectives on Impact: Leading Voices on Making Systemic Change in the Twenty-First Century here: https://www.amazon.com/Perspectives-Purpose-Building-Businesses-Twenty-First/dp/036711237X |
Beschreibung: | 1 online resource (1 volume) illustrations (black and white) |
ISBN: | 9781351173544 1351173545 9781351173568 1351173561 9781351173551 1351173553 9781351173537 1351173537 |
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520 | |a Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & JerryaaEs, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges. You can find Perspectives on Impact: Leading Voices on Making Systemic Change in the Twenty-First Century here: https://www.amazon.com/Perspectives-Purpose-Building-Businesses-Twenty-First/dp/036711237X | ||
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author2 | Montgomery, Nina |
author2_role | edt |
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building | Verbundindex |
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dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.4012 |
dewey-search | 658.4012 |
dewey-sort | 3658.4012 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Electronic eBook |
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language | English |
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spelling | Perspectives on purpose building brands and businesses for the twenty-first century edited by Nina Montgomery Abingdon, Oxon Routledge 2019 © 2019 1 online resource (1 volume) illustrations (black and white) txt rdacontent c rdamedia cr rdacarrier Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & JerryaaEs, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges. You can find Perspectives on Impact: Leading Voices on Making Systemic Change in the Twenty-First Century here: https://www.amazon.com/Perspectives-Purpose-Building-Businesses-Twenty-First/dp/036711237X Strategic planning Branding (Marketing) Montgomery, Nina edt https://www.taylorfrancis.com/books/9781351173568 Verlag URL des Erstveroeffentlichers Volltext |
spellingShingle | Perspectives on purpose building brands and businesses for the twenty-first century Strategic planning Branding (Marketing) |
title | Perspectives on purpose building brands and businesses for the twenty-first century |
title_auth | Perspectives on purpose building brands and businesses for the twenty-first century |
title_exact_search | Perspectives on purpose building brands and businesses for the twenty-first century |
title_exact_search_txtP | Perspectives on purpose building brands and businesses for the twenty-first century |
title_full | Perspectives on purpose building brands and businesses for the twenty-first century edited by Nina Montgomery |
title_fullStr | Perspectives on purpose building brands and businesses for the twenty-first century edited by Nina Montgomery |
title_full_unstemmed | Perspectives on purpose building brands and businesses for the twenty-first century edited by Nina Montgomery |
title_short | Perspectives on purpose |
title_sort | perspectives on purpose building brands and businesses for the twenty first century |
title_sub | building brands and businesses for the twenty-first century |
topic | Strategic planning Branding (Marketing) |
topic_facet | Strategic planning Branding (Marketing) |
url | https://www.taylorfrancis.com/books/9781351173568 |
work_keys_str_mv | AT montgomerynina perspectivesonpurposebuildingbrandsandbusinessesforthetwentyfirstcentury |