Narrative by numbers: how to tell powerful & purposeful stories with data
"As jobs become increasingly similar, there are two skills that everyone needs if theyre going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2018
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "As jobs become increasingly similar, there are two skills that everyone needs if theyre going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneerof emotion. The Big Data revolution means more data is available than ever. The trouble is, most people arent very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear dont always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how."--Provided by publisher |
| Beschreibung: | Includes index |
| Beschreibung: | 1 online resource |
| ISBN: | 9781351137201 1351137204 9781351137225 9781351137218 1351137212 9781351137195 1351137190 1351137220 |
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| discipline_str_mv | Literaturwissenschaft |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:16Z |
| indexdate | 2024-07-10T09:00:12Z |
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| isbn | 9781351137201 1351137204 9781351137225 9781351137218 1351137212 9781351137195 1351137190 1351137220 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032422859 |
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| publisher | Routledge |
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| spelling | Knowles, Sam Verfasser aut Narrative by numbers how to tell powerful & purposeful stories with data Sam Knowles New York Routledge 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Includes index "As jobs become increasingly similar, there are two skills that everyone needs if theyre going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneerof emotion. The Big Data revolution means more data is available than ever. The trouble is, most people arent very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear dont always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how."--Provided by publisher Business communication Communicative competence Narration (Rhetoric) https://www.taylorfrancis.com/books/9781351137225 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Knowles, Sam Narrative by numbers how to tell powerful & purposeful stories with data Business communication Communicative competence Narration (Rhetoric) |
| title | Narrative by numbers how to tell powerful & purposeful stories with data |
| title_auth | Narrative by numbers how to tell powerful & purposeful stories with data |
| title_exact_search | Narrative by numbers how to tell powerful & purposeful stories with data |
| title_exact_search_txtP | Narrative by numbers how to tell powerful & purposeful stories with data |
| title_full | Narrative by numbers how to tell powerful & purposeful stories with data Sam Knowles |
| title_fullStr | Narrative by numbers how to tell powerful & purposeful stories with data Sam Knowles |
| title_full_unstemmed | Narrative by numbers how to tell powerful & purposeful stories with data Sam Knowles |
| title_short | Narrative by numbers |
| title_sort | narrative by numbers how to tell powerful purposeful stories with data |
| title_sub | how to tell powerful & purposeful stories with data |
| topic | Business communication Communicative competence Narration (Rhetoric) |
| topic_facet | Business communication Communicative competence Narration (Rhetoric) |
| url | https://www.taylorfrancis.com/books/9781351137225 |
| work_keys_str_mv | AT knowlessam narrativebynumbershowtotellpowerfulpurposefulstorieswithdata |