The global football industry: marketing perspectives
"In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to ex...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge, an imprint of the Taylor & Francis Group
[2018]
|
| Schriftenreihe: | World Association for Sport Management Series
3 |
| Schlagworte: | |
| Online-Zugang: | DE-706 Volltext |
| Zusammenfassung: | "In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business."--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (viii, 343 Seiten) Illustrationen |
| ISBN: | 9781351117968 1351117963 135111798X 9781351117982 9781351117975 1351117971 9781351117951 1351117955 |
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| 245 | 1 | 0 | |a The global football industry |b marketing perspectives |c edited by James J. Zhang and Brenda G. Pitts |
| 264 | 1 | |a Abingdon, Oxon |b Routledge, an imprint of the Taylor & Francis Group |c [2018] | |
| 300 | |a 1 Online-Ressource (viii, 343 Seiten) |b Illustrationen | ||
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| 520 | |a "In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business."--Provided by publisher | ||
| 650 | 4 | |a Soccer / Marketing | |
| 650 | 4 | |a Soccer / Economic aspects | |
| 700 | 1 | |a Zhang, James J. |4 edt | |
| 700 | 1 | |a Pitts, Brenda G. |4 edt | |
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Datensatz im Suchindex
| _version_ | 1805081833341190144 |
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| adam_txt | |
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| author2 | Zhang, James J. Pitts, Brenda G. |
| author2_role | edt edt |
| author2_variant | j j z jj jjz b g p bg bgp |
| author_facet | Zhang, James J. Pitts, Brenda G. |
| building | Verbundindex |
| bvnumber | BV047015110 |
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| dewey-full | 796.334 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.334 |
| dewey-search | 796.334 |
| dewey-sort | 3796.334 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| discipline_str_mv | Sport |
| format | Electronic eBook |
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| id | DE-604.BV047015110 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:16Z |
| indexdate | 2024-07-20T07:23:03Z |
| institution | BVB |
| isbn | 9781351117968 1351117963 135111798X 9781351117982 9781351117975 1351117971 9781351117951 1351117955 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032422647 |
| oclc_num | 1437884175 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 1 Online-Ressource (viii, 343 Seiten) Illustrationen |
| psigel | ZDB-7-TFC ZDB-7-TFC UBY_PDA_TFC_Kauf_23 |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, an imprint of the Taylor & Francis Group |
| record_format | marc |
| series2 | World Association for Sport Management Series |
| spelling | The global football industry marketing perspectives edited by James J. Zhang and Brenda G. Pitts Abingdon, Oxon Routledge, an imprint of the Taylor & Francis Group [2018] 1 Online-Ressource (viii, 343 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier World Association for Sport Management Series 3 "In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business."--Provided by publisher Soccer / Marketing Soccer / Economic aspects Zhang, James J. edt Pitts, Brenda G. edt https://www.taylorfrancis.com/books/9781351117982 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The global football industry marketing perspectives Soccer / Marketing Soccer / Economic aspects |
| title | The global football industry marketing perspectives |
| title_auth | The global football industry marketing perspectives |
| title_exact_search | The global football industry marketing perspectives |
| title_exact_search_txtP | The global football industry marketing perspectives |
| title_full | The global football industry marketing perspectives edited by James J. Zhang and Brenda G. Pitts |
| title_fullStr | The global football industry marketing perspectives edited by James J. Zhang and Brenda G. Pitts |
| title_full_unstemmed | The global football industry marketing perspectives edited by James J. Zhang and Brenda G. Pitts |
| title_short | The global football industry |
| title_sort | the global football industry marketing perspectives |
| title_sub | marketing perspectives |
| topic | Soccer / Marketing Soccer / Economic aspects |
| topic_facet | Soccer / Marketing Soccer / Economic aspects |
| url | https://www.taylorfrancis.com/books/9781351117982 |
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