Trust Inc.: how companies can gain respect in a social media age how business can win respect in a social media age
"We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2018
|
| Ausgabe: | 1 edition |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media--a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education."--Provided by publisher |
| Beschreibung: | 1 online resource (pages cm) |
| ISBN: | 9781351111614 1351111612 9781351111621 1351111620 9781351111638 1351111639 9781351111607 1351111604 |
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Datensatz im Suchindex
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| author | Yeomans, Matthew |
| author_facet | Yeomans, Matthew |
| author_role | aut |
| author_sort | Yeomans, Matthew |
| author_variant | m y my |
| building | Verbundindex |
| bvnumber | BV047015052 |
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| ctrlnum | (ZDB-7-TFC)9781351111614 (DE-599)BVBBV047015052 |
| dewey-full | 659.20285/4678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.20285/4678 |
| dewey-search | 659.20285/4678 |
| dewey-sort | 3659.20285 44678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1 edition |
| format | Electronic eBook |
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| id | DE-604.BV047015052 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:15Z |
| indexdate | 2024-07-10T09:00:11Z |
| institution | BVB |
| isbn | 9781351111614 1351111612 9781351111621 1351111620 9781351111638 1351111639 9781351111607 1351111604 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032422589 |
| open_access_boolean | |
| physical | 1 online resource (pages cm) |
| psigel | ZDB-7-TFC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Yeomans, Matthew Verfasser aut Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age Matthew Yeomans 1 edition New York Routledge 2018 1 online resource (pages cm) txt rdacontent c rdamedia cr rdacarrier "We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media--a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education."--Provided by publisher Corporate image Internet in public relations Social media https://www.taylorfrancis.com/books/9781351111638 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Yeomans, Matthew Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age Corporate image Internet in public relations Social media |
| title | Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age |
| title_auth | Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age |
| title_exact_search | Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age |
| title_exact_search_txtP | Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age |
| title_full | Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age Matthew Yeomans |
| title_fullStr | Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age Matthew Yeomans |
| title_full_unstemmed | Trust Inc. how companies can gain respect in a social media age how business can win respect in a social media age Matthew Yeomans |
| title_short | Trust Inc. |
| title_sort | trust inc how companies can gain respect in a social media age how business can win respect in a social media age |
| title_sub | how companies can gain respect in a social media age how business can win respect in a social media age |
| topic | Corporate image Internet in public relations Social media |
| topic_facet | Corporate image Internet in public relations Social media |
| url | https://www.taylorfrancis.com/books/9781351111638 |
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