Social media measurement and management: entrepreneurial digital analytics
This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2020
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on July 12, 2019) |
| Beschreibung: | 1 online resource (xxiii, 319 pages) |
| ISBN: | 9781351108072 1351108077 9781351108058 1351108050 9781351108065 1351108069 9781351108041 1351108042 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:15Z |
| indexdate | 2024-07-10T09:00:11Z |
| institution | BVB |
| isbn | 9781351108072 1351108077 9781351108058 1351108050 9781351108065 1351108069 9781351108041 1351108042 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032422540 |
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| physical | 1 online resource (xxiii, 319 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
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| spelling | Lipschultz, Jeremy Harris 1958- Verfasser aut Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz New York, NY Routledge 2020 1 online resource (xxiii, 319 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on July 12, 2019) This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders Online social networks / Research Social media Dyadic analysis (Social sciences) Social sciences / Network analysis Marketing research https://www.taylorfrancis.com/books/9781351108072 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Lipschultz, Jeremy Harris 1958- Social media measurement and management entrepreneurial digital analytics Online social networks / Research Social media Dyadic analysis (Social sciences) Social sciences / Network analysis Marketing research |
| title | Social media measurement and management entrepreneurial digital analytics |
| title_auth | Social media measurement and management entrepreneurial digital analytics |
| title_exact_search | Social media measurement and management entrepreneurial digital analytics |
| title_exact_search_txtP | Social media measurement and management entrepreneurial digital analytics |
| title_full | Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz |
| title_fullStr | Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz |
| title_full_unstemmed | Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz |
| title_short | Social media measurement and management |
| title_sort | social media measurement and management entrepreneurial digital analytics |
| title_sub | entrepreneurial digital analytics |
| topic | Online social networks / Research Social media Dyadic analysis (Social sciences) Social sciences / Network analysis Marketing research |
| topic_facet | Online social networks / Research Social media Dyadic analysis (Social sciences) Social sciences / Network analysis Marketing research |
| url | https://www.taylorfrancis.com/books/9781351108072 |
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