Tourism events in Asia: marketing and development
"The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
|
| Schriftenreihe: | Routledge advances in event research series
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"-- |
| Beschreibung: | 1 online resource |
| ISBN: | 9781351105743 1351105744 9781351105736 1351105736 9781351105729 1351105728 9781351105712 135110571X |
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| author_facet | Hassan, Azizul Sharma, Anukrati 1981- |
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047014981 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:15Z |
| indexdate | 2024-07-10T09:00:11Z |
| institution | BVB |
| isbn | 9781351105743 1351105744 9781351105736 1351105736 9781351105729 1351105728 9781351105712 135110571X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032422518 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge advances in event research series |
| spelling | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma Abingdon, Oxon Routledge 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge advances in event research series "The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"-- Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia Hassan, Azizul edt Sharma, Anukrati 1981- edt https://www.taylorfrancis.com/books/9781351105743 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Tourism events in Asia marketing and development Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia |
| title | Tourism events in Asia marketing and development |
| title_auth | Tourism events in Asia marketing and development |
| title_exact_search | Tourism events in Asia marketing and development |
| title_exact_search_txtP | Tourism events in Asia marketing and development |
| title_full | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma |
| title_fullStr | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma |
| title_full_unstemmed | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma |
| title_short | Tourism events in Asia |
| title_sort | tourism events in asia marketing and development |
| title_sub | marketing and development |
| topic | Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia |
| topic_facet | Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia |
| url | https://www.taylorfrancis.com/books/9781351105743 |
| work_keys_str_mv | AT hassanazizul tourismeventsinasiamarketinganddevelopment AT sharmaanukrati tourismeventsinasiamarketinganddevelopment |