Public relations in the Gulf cooperation countries: an Arab perspective
The Arab world hasengaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
|
| Schriftenreihe: | Routledge new directions in public relations and communication research
Routledge new directions in public relations and communication research |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The Arab world hasengaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on May 29, 2019) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781351064965 1351064967 9781351064972 1351064975 9781351064989 1351064983 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:15Z |
| indexdate | 2024-07-10T09:00:11Z |
| institution | BVB |
| isbn | 9781351064965 1351064967 9781351064972 1351064975 9781351064989 1351064983 |
| language | English |
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| series2 | Routledge new directions in public relations and communication research |
| spelling | Public relations in the Gulf cooperation countries an Arab perspective edited by Talal M. Almutairi and Dean Kruckeberg Abingdon, Oxon Routledge 2019 © 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge new directions in public relations and communication research Description based on online resource; title from digital title page (viewed on May 29, 2019) The Arab world hasengaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region Public relations / Persian Gulf States Almutairi, Talal M. edt Kruckeberg, Dean edt https://www.taylorfrancis.com/books/9781351064989 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Public relations in the Gulf cooperation countries an Arab perspective Public relations / Persian Gulf States |
| title | Public relations in the Gulf cooperation countries an Arab perspective |
| title_auth | Public relations in the Gulf cooperation countries an Arab perspective |
| title_exact_search | Public relations in the Gulf cooperation countries an Arab perspective |
| title_exact_search_txtP | Public relations in the Gulf cooperation countries an Arab perspective |
| title_full | Public relations in the Gulf cooperation countries an Arab perspective edited by Talal M. Almutairi and Dean Kruckeberg |
| title_fullStr | Public relations in the Gulf cooperation countries an Arab perspective edited by Talal M. Almutairi and Dean Kruckeberg |
| title_full_unstemmed | Public relations in the Gulf cooperation countries an Arab perspective edited by Talal M. Almutairi and Dean Kruckeberg |
| title_short | Public relations in the Gulf cooperation countries |
| title_sort | public relations in the gulf cooperation countries an arab perspective |
| title_sub | an Arab perspective |
| topic | Public relations / Persian Gulf States |
| topic_facet | Public relations / Persian Gulf States |
| url | https://www.taylorfrancis.com/books/9781351064989 |
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