This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It doe...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Zavattaro, Staci M. 1983- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Milton Park, Abingdon, Oxon Routledge 2020
Schlagworte:	Neighborhoods Branding (Marketing) Place attachment Group identity
Online-Zugang:	Volltext
Zusammenfassung:	This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly - or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology
Beschreibung:	1 online resource
ISBN:	9781351013512 1351013513 1351013491 9781351013505 1351013505 9781351013482 1351013483 9781351013499