Contextual innovation management: adapting innovation processes to different situations

Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influe...

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Bibliographische Detailangaben
Hauptverfasser: Duin, P. A. van der (VerfasserIn), Ortt, Roland J. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, NY Routledge 2020
Schriftenreihe:Routledge studies in innovation, organizations and technology
Routledge studies in innovation, organization and technology
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Online-Zugang:FHD01
URL des Erstveröffentlichers
Zusammenfassung:Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management
Beschreibung:Description based on online resource; title from digital title page (viewed on April 30, 2020)
Beschreibung:1 online resource
ISBN:9781317417224
1317417224
9781315687131
1315687135
9781317417231
1317417232
9781317417217
1317417216

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