Quantitative research methods in consumer psychology: contemporary and data driven approaches
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2018
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| Ausgabe: | 1st |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | <P>Preface <I>Paul M.W. Hackett</P></I><P>1. Quantitative Research: Its Place in Consumer Psychology<I> Cathrine Jansson-Boyd</I> </P><P>2. Using Contemporary Quantitative Techniques <I>Or Shkoler</I> </P><P>3. Measurement Theory and Psychological Scaling <I>Daniel P. Hinton and Tracey Platt</I> </P><P>4. Identify, Interpret, Monitor and Respond to Quantitative Consumer Data on Social Media<I> Amy Jauman</I> </P><P>5. Alternative Research Methods: Introducing Market Sensing-A Qualitative and Interpretive Perspective on Research <I>David Longbottom and Alison Lawson</P></I><P>6. Big Data: Data Visualization and Quantitative Research Apps <I>Vaidas</I> <I>Lukošius and Michael R. Hyman</I> </P><P>7. Exploring Ways of Extracting Insights from Big Data <I>Peter</I> <I>Steidl</I> </P><P>8. Contemporary Approaches to Modeling the Consumer <I>Debbie Isobel</I> <I>Keeling</I> </P><P>9. Connectionist Modelling of Consumer Choice <I>Max Greene, Peter Morgan, and Gordon Foxall</I> </P><P>10. Uniting Theory and Empirical Research: Market Research and Marketing Sensing <I>Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz</P></I><P>11. Ethical Issues in Conducting Psychological Research<I> David B. Resnik</I> </P><P>12. A User-Friendly Practical Guide to Preparing Data for Analysis<I> Kerry Rees</I> </P><P>13. Integrating and Writing Up Data Driven Quantitative Research: From Design to Result Presentation<I> Paul M.W. Hackett, Lydia Lu and Paul M. Capobianco</P></I> |
| Beschreibung: | 1 online resource illustrations (black and white) |
| ISBN: | 9781317280415 1317280415 9781317280422 1317280423 9781317280408 1317280407 9781315641577 1315641577 |
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| 500 | |a <P>Preface <I>Paul M.W. Hackett</P></I><P>1. Quantitative Research: Its Place in Consumer Psychology<I> Cathrine Jansson-Boyd</I> </P><P>2. Using Contemporary Quantitative Techniques <I>Or Shkoler</I> </P><P>3. Measurement Theory and Psychological Scaling <I>Daniel P. Hinton and Tracey Platt</I> </P><P>4. Identify, Interpret, Monitor and Respond to Quantitative Consumer Data on Social Media<I> Amy Jauman</I> </P><P>5. Alternative Research Methods: Introducing Market Sensing-A Qualitative and Interpretive Perspective on Research <I>David Longbottom and Alison Lawson</P></I><P>6. Big Data: Data Visualization and Quantitative Research Apps <I>Vaidas</I> <I>Lukošius and Michael R. Hyman</I> </P><P>7. Exploring Ways of Extracting Insights from Big Data <I>Peter</I> <I>Steidl</I> </P><P>8. Contemporary Approaches to Modeling the Consumer <I>Debbie Isobel</I> <I>Keeling</I> </P><P>9. Connectionist Modelling of Consumer Choice <I>Max Greene, Peter Morgan, and Gordon Foxall</I> </P><P>10. Uniting Theory and Empirical Research: Market Research and Marketing Sensing <I>Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz</P></I><P>11. Ethical Issues in Conducting Psychological Research<I> David B. Resnik</I> </P><P>12. A User-Friendly Practical Guide to Preparing Data for Analysis<I> Kerry Rees</I> </P><P>13. Integrating and Writing Up Data Driven Quantitative Research: From Design to Result Presentation<I> Paul M.W. Hackett, Lydia Lu and Paul M. Capobianco</P></I> | ||
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st |
| format | Electronic eBook |
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| spelling | Quantitative research methods in consumer psychology contemporary and data driven approaches edited by Paul M.W. Hackett 1st London Routledge 2018 1 online resource illustrations (black and white) txt rdacontent c rdamedia cr rdacarrier <P>Preface <I>Paul M.W. Hackett</P></I><P>1. Quantitative Research: Its Place in Consumer Psychology<I> Cathrine Jansson-Boyd</I> </P><P>2. Using Contemporary Quantitative Techniques <I>Or Shkoler</I> </P><P>3. Measurement Theory and Psychological Scaling <I>Daniel P. Hinton and Tracey Platt</I> </P><P>4. Identify, Interpret, Monitor and Respond to Quantitative Consumer Data on Social Media<I> Amy Jauman</I> </P><P>5. Alternative Research Methods: Introducing Market Sensing-A Qualitative and Interpretive Perspective on Research <I>David Longbottom and Alison Lawson</P></I><P>6. Big Data: Data Visualization and Quantitative Research Apps <I>Vaidas</I> <I>Lukošius and Michael R. Hyman</I> </P><P>7. Exploring Ways of Extracting Insights from Big Data <I>Peter</I> <I>Steidl</I> </P><P>8. Contemporary Approaches to Modeling the Consumer <I>Debbie Isobel</I> <I>Keeling</I> </P><P>9. Connectionist Modelling of Consumer Choice <I>Max Greene, Peter Morgan, and Gordon Foxall</I> </P><P>10. Uniting Theory and Empirical Research: Market Research and Marketing Sensing <I>Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz</P></I><P>11. Ethical Issues in Conducting Psychological Research<I> David B. Resnik</I> </P><P>12. A User-Friendly Practical Guide to Preparing Data for Analysis<I> Kerry Rees</I> </P><P>13. Integrating and Writing Up Data Driven Quantitative Research: From Design to Result Presentation<I> Paul M.W. Hackett, Lydia Lu and Paul M. Capobianco</P></I> Consumers / Psychology Quantitative research Hackett, Paul 1960- edt https://www.taylorfrancis.com/books/9781315641577 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Quantitative research methods in consumer psychology contemporary and data driven approaches Consumers / Psychology Quantitative research |
| title | Quantitative research methods in consumer psychology contemporary and data driven approaches |
| title_auth | Quantitative research methods in consumer psychology contemporary and data driven approaches |
| title_exact_search | Quantitative research methods in consumer psychology contemporary and data driven approaches |
| title_exact_search_txtP | Quantitative research methods in consumer psychology contemporary and data driven approaches |
| title_full | Quantitative research methods in consumer psychology contemporary and data driven approaches edited by Paul M.W. Hackett |
| title_fullStr | Quantitative research methods in consumer psychology contemporary and data driven approaches edited by Paul M.W. Hackett |
| title_full_unstemmed | Quantitative research methods in consumer psychology contemporary and data driven approaches edited by Paul M.W. Hackett |
| title_short | Quantitative research methods in consumer psychology |
| title_sort | quantitative research methods in consumer psychology contemporary and data driven approaches |
| title_sub | contemporary and data driven approaches |
| topic | Consumers / Psychology Quantitative research |
| topic_facet | Consumers / Psychology Quantitative research |
| url | https://www.taylorfrancis.com/books/9781315641577 |
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