Strategic communication: an introduction
"Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2018
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations.This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations'"where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions."--Provided by publisher |
| Beschreibung: | 1 online resource (xiv, 159 pages) |
| ISBN: | 9781315621555 131562155X 9781317220305 1317220307 9781317220282 1317220285 1138657042 9781138657045 9781138657038 1138657034 9781317220299 1317220293 |
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Datensatz im Suchindex
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| author | Falkheimer, Jesper Heide, Mats |
| author_facet | Falkheimer, Jesper Heide, Mats |
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| author_sort | Falkheimer, Jesper |
| author_variant | j f jf m h mh |
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| bvnumber | BV047013497 |
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| ctrlnum | (ZDB-7-TFC)9781315621555 (DE-599)BVBBV047013497 |
| dewey-full | 658.4/5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047013497 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:13Z |
| indexdate | 2024-07-10T09:00:08Z |
| institution | BVB |
| isbn | 9781315621555 131562155X 9781317220305 1317220307 9781317220282 1317220285 1138657042 9781138657045 9781138657038 1138657034 9781317220299 1317220293 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032421033 |
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| physical | 1 online resource (xiv, 159 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Falkheimer, Jesper Verfasser aut Strategic communication an introduction Jesper Falkheimer and Mats Heide Abingdon, Oxon Routledge 2018 © 2018 1 online resource (xiv, 159 pages) txt rdacontent c rdamedia cr rdacarrier "Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations.This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations'"where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions."--Provided by publisher Communication in organizations Communication in management Heide, Mats aut https://www.taylorfrancis.com/books/9781315621555 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Falkheimer, Jesper Heide, Mats Strategic communication an introduction Communication in organizations Communication in management |
| title | Strategic communication an introduction |
| title_auth | Strategic communication an introduction |
| title_exact_search | Strategic communication an introduction |
| title_exact_search_txtP | Strategic communication an introduction |
| title_full | Strategic communication an introduction Jesper Falkheimer and Mats Heide |
| title_fullStr | Strategic communication an introduction Jesper Falkheimer and Mats Heide |
| title_full_unstemmed | Strategic communication an introduction Jesper Falkheimer and Mats Heide |
| title_short | Strategic communication |
| title_sort | strategic communication an introduction |
| title_sub | an introduction |
| topic | Communication in organizations Communication in management |
| topic_facet | Communication in organizations Communication in management |
| url | https://www.taylorfrancis.com/books/9781315621555 |
| work_keys_str_mv | AT falkheimerjesper strategiccommunicationanintroduction AT heidemats strategiccommunicationanintroduction |