Business strategies for magazine publishing: how to survive in the digital age
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalismat Bournemouth University, analyses the historical development of the magazine industry, a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2018
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalismat Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (xiv, 176 pages.) |
| ISBN: | 9781315464572 1315464578 |
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Datensatz im Suchindex
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| author | Hogarth, Mary 1968- |
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| dewey-search | 070.5/72 |
| dewey-sort | 270.5 272 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| format | Electronic eBook |
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| id | DE-604.BV047012995 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:12Z |
| indexdate | 2024-07-10T09:00:08Z |
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| isbn | 9781315464572 1315464578 |
| language | English |
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| spelling | Hogarth, Mary 1968- Verfasser (DE-588)1189826372 aut Business strategies for magazine publishing how to survive in the digital age Mary Hogarth Abingdon, Oxon Routledge 2018 © 2018 1 online resource (xiv, 176 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalismat Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies Periodicals / Publishing / Economic aspects Electronic journals / Publishing / Economic aspects https://www.taylorfrancis.com/books/9781315464572 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hogarth, Mary 1968- Business strategies for magazine publishing how to survive in the digital age Periodicals / Publishing / Economic aspects Electronic journals / Publishing / Economic aspects |
| title | Business strategies for magazine publishing how to survive in the digital age |
| title_auth | Business strategies for magazine publishing how to survive in the digital age |
| title_exact_search | Business strategies for magazine publishing how to survive in the digital age |
| title_exact_search_txtP | Business strategies for magazine publishing how to survive in the digital age |
| title_full | Business strategies for magazine publishing how to survive in the digital age Mary Hogarth |
| title_fullStr | Business strategies for magazine publishing how to survive in the digital age Mary Hogarth |
| title_full_unstemmed | Business strategies for magazine publishing how to survive in the digital age Mary Hogarth |
| title_short | Business strategies for magazine publishing |
| title_sort | business strategies for magazine publishing how to survive in the digital age |
| title_sub | how to survive in the digital age |
| topic | Periodicals / Publishing / Economic aspects Electronic journals / Publishing / Economic aspects |
| topic_facet | Periodicals / Publishing / Economic aspects Electronic journals / Publishing / Economic aspects |
| url | https://www.taylorfrancis.com/books/9781315464572 |
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