Strategic communication at work: the IMPACT paradigm
"Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of th...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2018
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT ParadigmIntending, Messaging, Presence, Attending, Connecting, and Togetherin the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The texts clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills."--Provided by publisher |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (x, 178 pages.) |
| ISBN: | 9781315230788 131523078X |
Internformat
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| 650 | 4 | |a Organization / Research | |
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Datensatz im Suchindex
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|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Lennard, Diane |
| author_facet | Lennard, Diane |
| author_role | aut |
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| building | Verbundindex |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047012430 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:12Z |
| indexdate | 2024-07-10T09:00:07Z |
| institution | BVB |
| isbn | 9781315230788 131523078X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032419966 |
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| physical | 1 online resource (x, 178 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Lennard, Diane Verfasser aut Strategic communication at work the IMPACT paradigm Diane Lennard London Routledge 2018 1 online resource (x, 178 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record "Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT ParadigmIntending, Messaging, Presence, Attending, Connecting, and Togetherin the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The texts clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills."--Provided by publisher Organization / Research Communication in organizations Strategic planning Managerial economics https://www.taylorfrancis.com/books/9781315230788 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Lennard, Diane Strategic communication at work the IMPACT paradigm Organization / Research Communication in organizations Strategic planning Managerial economics |
| title | Strategic communication at work the IMPACT paradigm |
| title_auth | Strategic communication at work the IMPACT paradigm |
| title_exact_search | Strategic communication at work the IMPACT paradigm |
| title_exact_search_txtP | Strategic communication at work the IMPACT paradigm |
| title_full | Strategic communication at work the IMPACT paradigm Diane Lennard |
| title_fullStr | Strategic communication at work the IMPACT paradigm Diane Lennard |
| title_full_unstemmed | Strategic communication at work the IMPACT paradigm Diane Lennard |
| title_short | Strategic communication at work |
| title_sort | strategic communication at work the impact paradigm |
| title_sub | the IMPACT paradigm |
| topic | Organization / Research Communication in organizations Strategic planning Managerial economics |
| topic_facet | Organization / Research Communication in organizations Strategic planning Managerial economics |
| url | https://www.taylorfrancis.com/books/9781315230788 |
| work_keys_str_mv | AT lennarddiane strategiccommunicationatworktheimpactparadigm |