Public Interest Communication: Critical Debates and Global Contexts

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in publ...

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Bibliographische Detailangaben
1. Verfasser: Johnston, Jane (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Milton Routledge 2018
Schriftenreihe:Routledge new directions in public relations and communication research
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Online-Zugang:Volltext
Zusammenfassung:Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy
Beschreibung:Mediatisation, public perceptions and Indigenous Australians
Beschreibung:1 online resource (231 pages)
ISBN:9781351734370
1351734377
9781351734363
1351734369
9781351734356
1351734350
9781315185521
1315185520

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