The global public relations handbook: theory, research, and practice
"In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition'...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Routledge
2020
|
| Edition: | Third edition |
| Subjects: | |
| Online Access: | Volltext |
| Summary: | "In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as activist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"-- |
| Item Description: | Description based on print version record |
| Physical Description: | 1 online resource (xxx, 335 pages.) |
| ISBN: | 9781315173290 1315173298 |
Staff View
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| id | DE-604.BV047011741 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:11Z |
| indexdate | 2024-07-10T09:00:05Z |
| institution | BVB |
| isbn | 9781315173290 1315173298 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032419277 |
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| physical | 1 online resource (xxx, 335 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Verčič Third edition New York, NY Routledge 2020 1 online resource (xxx, 335 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record "In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as activist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"-- Public relations / Cross-cultural studies / Handbooks, manuals, etc Intercultural communication / Handbooks, manuals, etc Sriramesh, Krishnamurthy (DE-588)1044971355 edt Verčič, Dejan ca. 20. Jh. (DE-588)1232329835 edt https://www.taylorfrancis.com/books/9781315173290 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The global public relations handbook theory, research, and practice Public relations / Cross-cultural studies / Handbooks, manuals, etc Intercultural communication / Handbooks, manuals, etc |
| title | The global public relations handbook theory, research, and practice |
| title_auth | The global public relations handbook theory, research, and practice |
| title_exact_search | The global public relations handbook theory, research, and practice |
| title_exact_search_txtP | The global public relations handbook theory, research, and practice |
| title_full | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Verčič |
| title_fullStr | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Verčič |
| title_full_unstemmed | The global public relations handbook theory, research, and practice edited by Krishnamurthy Sriramesh and Dejan Verčič |
| title_short | The global public relations handbook |
| title_sort | the global public relations handbook theory research and practice |
| title_sub | theory, research, and practice |
| topic | Public relations / Cross-cultural studies / Handbooks, manuals, etc Intercultural communication / Handbooks, manuals, etc |
| topic_facet | Public relations / Cross-cultural studies / Handbooks, manuals, etc Intercultural communication / Handbooks, manuals, etc |
| url | https://www.taylorfrancis.com/books/9781315173290 |
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