Advertising, gender and society: a psychological perspective
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Rile...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making |
| Beschreibung: | 1 online resource (xvii, 211 pages) illustrations (black and white) |
| ISBN: | 1315144301 9781315144306 9781351386104 1351386107 9781351386098 1351386093 9781351386081 1351386085 |
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| 100 | 1 | |a Zawisza, Magdalena J. |e Verfasser |4 aut | |
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| 264 | 1 | |a Abingdon, Oxon |b Routledge |c 2019 | |
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| 520 | |a Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making | ||
| 650 | 4 | |a Advertising / Psychological aspects | |
| 650 | 4 | |a Sex role in advertising | |
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Datensatz im Suchindex
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| author | Zawisza, Magdalena J. |
| author_facet | Zawisza, Magdalena J. |
| author_role | aut |
| author_sort | Zawisza, Magdalena J. |
| author_variant | m j z mj mjz |
| building | Verbundindex |
| bvnumber | BV047011059 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)1315144301 (DE-599)BVBBV047011059 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:10Z |
| indexdate | 2024-07-10T09:00:04Z |
| institution | BVB |
| isbn | 1315144301 9781315144306 9781351386104 1351386107 9781351386098 1351386093 9781351386081 1351386085 |
| language | English |
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| physical | 1 online resource (xvii, 211 pages) illustrations (black and white) |
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| publisher | Routledge |
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| spelling | Zawisza, Magdalena J. Verfasser aut Advertising, gender and society a psychological perspective Magdalena Zawisza-Riley Abingdon, Oxon Routledge 2019 1 online resource (xvii, 211 pages) illustrations (black and white) txt rdacontent c rdamedia cr rdacarrier Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making Advertising / Psychological aspects Sex role in advertising https://www.taylorfrancis.com/books/9781315144306 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Zawisza, Magdalena J. Advertising, gender and society a psychological perspective Advertising / Psychological aspects Sex role in advertising |
| title | Advertising, gender and society a psychological perspective |
| title_auth | Advertising, gender and society a psychological perspective |
| title_exact_search | Advertising, gender and society a psychological perspective |
| title_exact_search_txtP | Advertising, gender and society a psychological perspective |
| title_full | Advertising, gender and society a psychological perspective Magdalena Zawisza-Riley |
| title_fullStr | Advertising, gender and society a psychological perspective Magdalena Zawisza-Riley |
| title_full_unstemmed | Advertising, gender and society a psychological perspective Magdalena Zawisza-Riley |
| title_short | Advertising, gender and society |
| title_sort | advertising gender and society a psychological perspective |
| title_sub | a psychological perspective |
| topic | Advertising / Psychological aspects Sex role in advertising |
| topic_facet | Advertising / Psychological aspects Sex role in advertising |
| url | https://www.taylorfrancis.com/books/9781315144306 |
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