Humanizing visual design: the rhetoric of human forms in practical communication

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers--in short, "humanizing" it. Although human figures have long been deployed in practical communication, their...

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Bibliographische Detailangaben
1. Verfasser: Kostelnick, Charles (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge 2019
Schriftenreihe:Routledge studies in technical communication, rhetoric, and culture
Routledge studies in technical communication, rhetoric, and culture
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Zusammenfassung:This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers--in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history
Beschreibung:1 online resource (1 volume)
ISBN:113807151X
9781138071513
9781315114620
1315114623
9781351628235
1351628232
9781351628228
1351628224
9781351628242
1351628240

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