The marketing edge for filmmakers: developing a marketing mindset from concept to release
"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a fi...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2020
|
| Schriftenreihe: | American film market presents
American Film Market presents |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"-- |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (xix, 302 pages.) |
| ISBN: | 9781351613453 1351613456 |
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| id | DE-604.BV047010715 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:09Z |
| indexdate | 2024-07-10T09:00:03Z |
| institution | BVB |
| isbn | 9781351613453 1351613456 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032418252 |
| open_access_boolean | |
| physical | 1 online resource (xix, 302 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | American film market presents American Film Market presents |
| spelling | Schwartz, Russell approximately 1948- Verfasser aut The marketing edge for filmmakers developing a marketing mindset from concept to release Russell Schwartz and Katherine MacDonald New York, NY Routledge 2020 © 2020 1 online resource (xix, 302 pages.) txt rdacontent c rdamedia cr rdacarrier American film market presents American Film Market presents Description based on print version record "Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"-- Motion picture industry / United States / Marketing MacDonald, Katherine 1980- aut https://www.taylorfrancis.com/books/9781315109565 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Schwartz, Russell approximately 1948- MacDonald, Katherine 1980- The marketing edge for filmmakers developing a marketing mindset from concept to release Motion picture industry / United States / Marketing |
| title | The marketing edge for filmmakers developing a marketing mindset from concept to release |
| title_auth | The marketing edge for filmmakers developing a marketing mindset from concept to release |
| title_exact_search | The marketing edge for filmmakers developing a marketing mindset from concept to release |
| title_exact_search_txtP | The marketing edge for filmmakers developing a marketing mindset from concept to release |
| title_full | The marketing edge for filmmakers developing a marketing mindset from concept to release Russell Schwartz and Katherine MacDonald |
| title_fullStr | The marketing edge for filmmakers developing a marketing mindset from concept to release Russell Schwartz and Katherine MacDonald |
| title_full_unstemmed | The marketing edge for filmmakers developing a marketing mindset from concept to release Russell Schwartz and Katherine MacDonald |
| title_short | The marketing edge for filmmakers |
| title_sort | the marketing edge for filmmakers developing a marketing mindset from concept to release |
| title_sub | developing a marketing mindset from concept to release |
| topic | Motion picture industry / United States / Marketing |
| topic_facet | Motion picture industry / United States / Marketing |
| url | https://www.taylorfrancis.com/books/9781315109565 |
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