Implicative marketing: for a sustainable economy
"This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse. These practices have tired the consumer with meaningless offers and destroyed va...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge focus on business and management
Routledge focus on business and management |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse. These practices have tired the consumer with meaningless offers and destroyed value by driving prices down. Today, this inheritance weighs heavily on marketing professionals who do not know how to respond to the demand for greater social responsibility and environmental sustainability. The author addresses new ways of understanding the consumer and branding that suggest ways to overcome this situation. Thanks to the presentation of experiences, studies and concrete cases, the book provides a tangible new perspective on marketing. Specifically, it proposes a new global model for responsible, creative, collaborative marketing that can contribute to more sustainable consumption. Implicative Marketing presents a paradigm shift that will be of considerable interest to academics and their students as well as marketing practitioners"-- |
| Beschreibung: | "Routledge Focus" -- taken from front cover Description based on online resource; title from digital title page (viewed on June 18, 2020) |
| Beschreibung: | 1 online resource (xvii, 101 pages) illustrations |
| ISBN: | 9781003010340 1003010342 9781000071535 1000071537 9781000071054 1000071057 9781000070545 1000070549 |
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Datensatz im Suchindex
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| author | Touzé, Florence |
| author_facet | Touzé, Florence |
| author_role | aut |
| author_sort | Touzé, Florence |
| author_variant | f t ft |
| building | Verbundindex |
| bvnumber | BV047010107 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9781003010340 (DE-599)BVBBV047010107 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047010107 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:08Z |
| indexdate | 2024-07-10T09:00:02Z |
| institution | BVB |
| isbn | 9781003010340 1003010342 9781000071535 1000071537 9781000071054 1000071057 9781000070545 1000070549 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032417644 |
| open_access_boolean | |
| physical | 1 online resource (xvii, 101 pages) illustrations |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge focus on business and management |
| spelling | Touzé, Florence Verfasser aut Implicative marketing for a sustainable economy Florence Touzé Abingdon, Oxon Routledge 2020 © 2020 1 online resource (xvii, 101 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Routledge focus on business and management "Routledge Focus" -- taken from front cover Description based on online resource; title from digital title page (viewed on June 18, 2020) "This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse. These practices have tired the consumer with meaningless offers and destroyed value by driving prices down. Today, this inheritance weighs heavily on marketing professionals who do not know how to respond to the demand for greater social responsibility and environmental sustainability. The author addresses new ways of understanding the consumer and branding that suggest ways to overcome this situation. Thanks to the presentation of experiences, studies and concrete cases, the book provides a tangible new perspective on marketing. Specifically, it proposes a new global model for responsible, creative, collaborative marketing that can contribute to more sustainable consumption. Implicative Marketing presents a paradigm shift that will be of considerable interest to academics and their students as well as marketing practitioners"-- Marketing / Moral and ethical aspects Sustainable development Industrial management Branding (Marketing) https://www.taylorfrancis.com/books/9781003010340 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Touzé, Florence Implicative marketing for a sustainable economy Marketing / Moral and ethical aspects Sustainable development Industrial management Branding (Marketing) |
| title | Implicative marketing for a sustainable economy |
| title_auth | Implicative marketing for a sustainable economy |
| title_exact_search | Implicative marketing for a sustainable economy |
| title_exact_search_txtP | Implicative marketing for a sustainable economy |
| title_full | Implicative marketing for a sustainable economy Florence Touzé |
| title_fullStr | Implicative marketing for a sustainable economy Florence Touzé |
| title_full_unstemmed | Implicative marketing for a sustainable economy Florence Touzé |
| title_short | Implicative marketing |
| title_sort | implicative marketing for a sustainable economy |
| title_sub | for a sustainable economy |
| topic | Marketing / Moral and ethical aspects Sustainable development Industrial management Branding (Marketing) |
| topic_facet | Marketing / Moral and ethical aspects Sustainable development Industrial management Branding (Marketing) |
| url | https://www.taylorfrancis.com/books/9781003010340 |
| work_keys_str_mv | AT touzeflorence implicativemarketingforasustainableeconomy |