Sports publicity: a practical approach
Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Digital and social media strategy Crisis management Creative writing The value of audio storytelling The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on June 01, 2020) |
| Beschreibung: | 1 online resource (x, 348 pages) |
| ISBN: | 9781000037517 1000037517 9781003003458 1003003451 9781000037555 100003755X 9781000037531 1000037533 |
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| 520 | |a Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Digital and social media strategy Crisis management Creative writing The value of audio storytelling The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book | ||
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| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2/9796 |
| dewey-sort | 3659.2 49796 |
| dewey-tens | 650 - Management and auxiliary services |
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| edition | Third edition |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:08Z |
| indexdate | 2024-07-10T09:00:02Z |
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| spelling | Favorito, Joseph Verfasser aut Sports publicity a practical approach Joe Favorito Third edition Abingdon, Oxon Routledge 2020 © 2020 1 online resource (x, 348 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on June 01, 2020) Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Digital and social media strategy Crisis management Creative writing The value of audio storytelling The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book Sports / Public relations https://www.taylorfrancis.com/books/9781003003458 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Favorito, Joseph Sports publicity a practical approach Sports / Public relations |
| title | Sports publicity a practical approach |
| title_auth | Sports publicity a practical approach |
| title_exact_search | Sports publicity a practical approach |
| title_exact_search_txtP | Sports publicity a practical approach |
| title_full | Sports publicity a practical approach Joe Favorito |
| title_fullStr | Sports publicity a practical approach Joe Favorito |
| title_full_unstemmed | Sports publicity a practical approach Joe Favorito |
| title_short | Sports publicity |
| title_sort | sports publicity a practical approach |
| title_sub | a practical approach |
| topic | Sports / Public relations |
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