Digital entrepreneurship:

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning appr...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Allen, Jonathan P. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Routledge, Taylor and Francis Group 2019
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com
Beschreibung:Includes index
Description based on print version record
Beschreibung:1 online resource
ISBN:9781138583672
1138583677
9781138583696
1138583693
9780429506567
0429506562
9780429014697
0429014694
9780429014703
0429014708
9780429014680
0429014686

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