Rethinking public relations: persuasion, democracy, and society
This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of P...
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Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London ; New York
Routledge
2020
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Ausgabe: | Third edition |
Schlagworte: | |
Online-Zugang: | FUBA1 Volltext |
Zusammenfassung: | This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of fake news' and churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's voices' |
Beschreibung: | 1 Online-Ressource (x, 194 Seiten) |
ISBN: | 0429489315 9780429489310 9780429951527 0429951523 9780429951534 0429951531 9780429951510 0429951515 |
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520 | |a This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of fake news' and churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's voices' | ||
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author | Moloney, Kevin 1943- McGrath, Conor 1968- |
author_GND | (DE-588)17346579X (DE-588)1057644854 |
author_facet | Moloney, Kevin 1943- McGrath, Conor 1968- |
author_role | aut aut |
author_sort | Moloney, Kevin 1943- |
author_variant | k m km c m cm |
building | Verbundindex |
bvnumber | BV047009591 |
classification_rvk | AP 17420 |
collection | ZDB-7-TFC |
ctrlnum | (ZDB-7-TFC)0429489315 (OCoLC)1257802772 (DE-599)BVBBV047009591 |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Wirtschaftswissenschaften |
discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
edition | Third edition |
format | Electronic eBook |
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id | DE-604.BV047009591 |
illustrated | Not Illustrated |
index_date | 2024-07-03T15:58:07Z |
indexdate | 2024-07-10T09:00:01Z |
institution | BVB |
isbn | 0429489315 9780429489310 9780429951527 0429951523 9780429951534 0429951531 9780429951510 0429951515 |
language | English |
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spelling | Moloney, Kevin 1943- Verfasser (DE-588)17346579X aut Rethinking public relations persuasion, democracy, and society Kevin Moloney and Conor McGrath Third edition London ; New York Routledge 2020 1 Online-Ressource (x, 194 Seiten) txt rdacontent c rdamedia cr rdacarrier This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of fake news' and churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's voices' Public Relation (DE-588)10290653-1 gnd rswk-swf Public relations Democracy Kommunikation (DE-588)4031883-7 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Demokratie (DE-588)4011413-2 gnd rswk-swf Gesellschaft (DE-588)4020588-5 gnd rswk-swf Public Relation (DE-588)10290653-1 b Werbung (DE-588)4065541-6 s Kommunikation (DE-588)4031883-7 s Propaganda (DE-588)4076374-2 s Beeinflussung (DE-588)4005203-5 s Demokratie (DE-588)4011413-2 s Gesellschaft (DE-588)4020588-5 s DE-604 McGrath, Conor 1968- Verfasser (DE-588)1057644854 aut Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-31300-5 (DE-604)BV046142307 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-59365-7 https://www.taylorfrancis.com/books/9780429489310 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Moloney, Kevin 1943- McGrath, Conor 1968- Rethinking public relations persuasion, democracy, and society Public Relation (DE-588)10290653-1 gnd Public relations Democracy Kommunikation (DE-588)4031883-7 gnd Propaganda (DE-588)4076374-2 gnd Beeinflussung (DE-588)4005203-5 gnd Werbung (DE-588)4065541-6 gnd Demokratie (DE-588)4011413-2 gnd Gesellschaft (DE-588)4020588-5 gnd |
subject_GND | (DE-588)10290653-1 (DE-588)4031883-7 (DE-588)4076374-2 (DE-588)4005203-5 (DE-588)4065541-6 (DE-588)4011413-2 (DE-588)4020588-5 |
title | Rethinking public relations persuasion, democracy, and society |
title_auth | Rethinking public relations persuasion, democracy, and society |
title_exact_search | Rethinking public relations persuasion, democracy, and society |
title_exact_search_txtP | Rethinking public relations persuasion, democracy, and society |
title_full | Rethinking public relations persuasion, democracy, and society Kevin Moloney and Conor McGrath |
title_fullStr | Rethinking public relations persuasion, democracy, and society Kevin Moloney and Conor McGrath |
title_full_unstemmed | Rethinking public relations persuasion, democracy, and society Kevin Moloney and Conor McGrath |
title_short | Rethinking public relations |
title_sort | rethinking public relations persuasion democracy and society |
title_sub | persuasion, democracy, and society |
topic | Public Relation (DE-588)10290653-1 gnd Public relations Democracy Kommunikation (DE-588)4031883-7 gnd Propaganda (DE-588)4076374-2 gnd Beeinflussung (DE-588)4005203-5 gnd Werbung (DE-588)4065541-6 gnd Demokratie (DE-588)4011413-2 gnd Gesellschaft (DE-588)4020588-5 gnd |
topic_facet | Public Relation Public relations Democracy Kommunikation Propaganda Beeinflussung Werbung Demokratie Gesellschaft |
url | https://www.taylorfrancis.com/books/9780429489310 |
work_keys_str_mv | AT moloneykevin rethinkingpublicrelationspersuasiondemocracyandsociety AT mcgrathconor rethinkingpublicrelationspersuasiondemocracyandsociety |