Analyzing media messages: using quantitative content analysis in research

Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questio...

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Bibliographische Detailangaben
Hauptverfasser: Riffe, Daniel (VerfasserIn), Lacy, Stephen 1948- (VerfasserIn), Watson, Brendan (VerfasserIn), Fico, Frederick (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Routledge 2019
Ausgabe:Fourth edition
Schriftenreihe:Routledge communication series
Routledge communication series
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Online-Zugang:Volltext
Zusammenfassung:Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts
Beschreibung:1 online resource (ix, 224 pages) illustrations
ISBN:9780429875168
0429875169
9780429464287
0429464282
9780429875175
0429875177
9780203551691
0203551699
9780429875151
0429875150

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