Fashion marketing and communication: theory and practice across the fashion industry
"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together int...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on January 22, 2020) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429451591 0429451598 9780429837173 0429837178 9780429837159 0429837151 9780429837166 042983716X |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047008777 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9780429451591 |9 978-0-429-45159-1 | ||
| 020 | |a 0429451598 |9 0-429-45159-8 | ||
| 020 | |a 9780429837173 |9 978-0-429-83717-3 | ||
| 020 | |a 0429837178 |9 0-429-83717-8 | ||
| 020 | |a 9780429837159 |9 978-0-429-83715-9 | ||
| 020 | |a 0429837151 |9 0-429-83715-1 | ||
| 020 | |a 9780429837166 |9 978-0-429-83716-6 | ||
| 020 | |a 042983716X |9 0-429-83716-X | ||
| 035 | |a (ZDB-7-TFC)9780429451591 | ||
| 035 | |a (DE-599)BVBBV047008777 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 746.9/20688 |2 23 | |
| 100 | 1 | |a Mitterfellner, Olga |d 1978- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Fashion marketing and communication |b theory and practice across the fashion industry |c Olga Mitterfellner |
| 264 | 1 | |a Abingdon, Oxon |b Routledge |c 2020 | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from digital title page (viewed on January 22, 2020) | ||
| 520 | |a "Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication"-- | ||
| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Advertising / Fashion | |
| 650 | 4 | |a Clothing trade | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780429451591 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032416314 | ||
Datensatz im Suchindex
| _version_ | 1804181963052941312 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Mitterfellner, Olga 1978- |
| author_facet | Mitterfellner, Olga 1978- |
| author_role | aut |
| author_sort | Mitterfellner, Olga 1978- |
| author_variant | o m om |
| building | Verbundindex |
| bvnumber | BV047008777 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780429451591 (DE-599)BVBBV047008777 |
| dewey-full | 746.9/20688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.9/20688 |
| dewey-search | 746.9/20688 |
| dewey-sort | 3746.9 520688 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| discipline_str_mv | Kunstgeschichte |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02940nmm a2200457zc 4500</leader><controlfield tag="001">BV047008777</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429451591</subfield><subfield code="9">978-0-429-45159-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0429451598</subfield><subfield code="9">0-429-45159-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429837173</subfield><subfield code="9">978-0-429-83717-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0429837178</subfield><subfield code="9">0-429-83717-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429837159</subfield><subfield code="9">978-0-429-83715-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0429837151</subfield><subfield code="9">0-429-83715-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429837166</subfield><subfield code="9">978-0-429-83716-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">042983716X</subfield><subfield code="9">0-429-83716-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780429451591</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047008777</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">746.9/20688</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mitterfellner, Olga</subfield><subfield code="d">1978-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Fashion marketing and communication</subfield><subfield code="b">theory and practice across the fashion industry</subfield><subfield code="c">Olga Mitterfellner</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Abingdon, Oxon</subfield><subfield code="b">Routledge</subfield><subfield code="c">2020</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from digital title page (viewed on January 22, 2020)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion merchandising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising / Fashion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Clothing trade</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780429451591</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032416314</subfield></datafield></record></collection> |
| id | DE-604.BV047008777 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:06Z |
| indexdate | 2024-07-10T09:00:00Z |
| institution | BVB |
| isbn | 9780429451591 0429451598 9780429837173 0429837178 9780429837159 0429837151 9780429837166 042983716X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032416314 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | Mitterfellner, Olga 1978- Verfasser aut Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner Abingdon, Oxon Routledge 2020 © 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on January 22, 2020) "Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication"-- Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) https://www.taylorfrancis.com/books/9780429451591 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Mitterfellner, Olga 1978- Fashion marketing and communication theory and practice across the fashion industry Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) |
| title | Fashion marketing and communication theory and practice across the fashion industry |
| title_auth | Fashion marketing and communication theory and practice across the fashion industry |
| title_exact_search | Fashion marketing and communication theory and practice across the fashion industry |
| title_exact_search_txtP | Fashion marketing and communication theory and practice across the fashion industry |
| title_full | Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner |
| title_fullStr | Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner |
| title_full_unstemmed | Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner |
| title_short | Fashion marketing and communication |
| title_sort | fashion marketing and communication theory and practice across the fashion industry |
| title_sub | theory and practice across the fashion industry |
| topic | Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) |
| topic_facet | Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) |
| url | https://www.taylorfrancis.com/books/9780429451591 |
| work_keys_str_mv | AT mitterfellnerolga fashionmarketingandcommunicationtheoryandpracticeacrossthefashionindustry |