How to succeed in a PR agency: real talk to grow your career & become indispensable

"Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the s...

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Bibliographic Details
Main Authors: Johnson, Kristin (Author), Roth, Shalon (Author)
Format: Electronic eBook
Language:English
Published: New York, NY Routledge 2019
Subjects:
Online Access:Volltext
Summary:"Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and "--Publisher's description
Item Description:Description based on online resource; title from resource home page (ProQuest Ebook Library, viewed March 21, 2019)
Physical Description:1 online resource (xiv, 146 pages) illustrations
ISBN:9780429434624
0429434626
9780429785535
0429785534
9780429785542
0429785542
9780429785559
0429785550

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