The streaming media guide: how to successfully integrate streaming media into your communications strategy
Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our informatio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2019
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 Volltext |
| Zusammenfassung: | Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media |
| Beschreibung: | 1 Online-Ressource (xix, 152 Seiten) Illustrationen |
| ISBN: | 9780429429750 9780429770890 9780429770906 9780429770883 |
| DOI: | 10.4324/9780429429750 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047008133 | ||
| 003 | DE-604 | ||
| 005 | 20210609 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9780429429750 |c ebk. |9 978-0-429-42975-0 | ||
| 020 | |a 9780429770890 |c EPUB |9 978-0-429-77089-0 | ||
| 020 | |a 9780429770906 |c PDF |9 978-0-429-77090-6 | ||
| 020 | |a 9780429770883 |c Mobi |9 978-0-429-77088-3 | ||
| 024 | 7 | |a 10.4324/9780429429750 |2 doi | |
| 035 | |a (ZDB-7-TFC)9780429429750 | ||
| 035 | |a (OCoLC)1256420031 | ||
| 035 | |a (DE-599)BVBBV047008133 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 659.20285/4678 |2 23 | |
| 084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
| 084 | |a QR 760 |0 (DE-625)142080: |2 rvk | ||
| 100 | 1 | |a DʹOliveiro, Michael |d 1973- |e Verfasser |0 (DE-588)1203584326 |4 aut | |
| 245 | 1 | 0 | |a The streaming media guide |b how to successfully integrate streaming media into your communications strategy |c Michael D'Oliveiro |
| 264 | 1 | |a London ; New York |b Routledge |c 2019 | |
| 300 | |a 1 Online-Ressource (xix, 152 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media | ||
| 650 | 4 | |a Streaming technology (Telecommunications) | |
| 650 | 4 | |a Mass media / Management | |
| 650 | 0 | 7 | |a Streaming |g Kommunikationstechnik |0 (DE-588)4614855-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4048476-2 |a Ratgeber |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Streaming |g Kommunikationstechnik |0 (DE-588)4614855-3 |D s |
| 689 | 0 | 2 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-36751-7 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9780429429750 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032415670 | ||
| 966 | e | |u https://doi.org/10.4324/9780429429750 |l FUBA1 |p ZDB-7-TFC |q ZDB-7-TFC 2020 |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181961874341888 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | DʹOliveiro, Michael 1973- |
| author_GND | (DE-588)1203584326 |
| author_facet | DʹOliveiro, Michael 1973- |
| author_role | aut |
| author_sort | DʹOliveiro, Michael 1973- |
| author_variant | m d md |
| building | Verbundindex |
| bvnumber | BV047008133 |
| classification_rvk | QP 320 QR 760 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780429429750 (OCoLC)1256420031 (DE-599)BVBBV047008133 |
| dewey-full | 659.20285/4678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.20285/4678 |
| dewey-search | 659.20285/4678 |
| dewey-sort | 3659.20285 44678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780429429750 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03968nmm a2200529 c 4500</leader><controlfield tag="001">BV047008133</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210609 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429429750</subfield><subfield code="c">ebk.</subfield><subfield code="9">978-0-429-42975-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429770890</subfield><subfield code="c">EPUB</subfield><subfield code="9">978-0-429-77089-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429770906</subfield><subfield code="c">PDF</subfield><subfield code="9">978-0-429-77090-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429770883</subfield><subfield code="c">Mobi</subfield><subfield code="9">978-0-429-77088-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9780429429750</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780429429750</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1256420031</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047008133</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.20285/4678</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 320</subfield><subfield code="0">(DE-625)141853:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 760</subfield><subfield code="0">(DE-625)142080:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">DʹOliveiro, Michael</subfield><subfield code="d">1973-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1203584326</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The streaming media guide</subfield><subfield code="b">how to successfully integrate streaming media into your communications strategy</subfield><subfield code="c">Michael D'Oliveiro</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 152 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Streaming technology (Telecommunications)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media / Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Streaming</subfield><subfield code="g">Kommunikationstechnik</subfield><subfield code="0">(DE-588)4614855-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4048476-2</subfield><subfield code="a">Ratgeber</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Streaming</subfield><subfield code="g">Kommunikationstechnik</subfield><subfield code="0">(DE-588)4614855-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-138-36751-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9780429429750</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032415670</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9780429429750</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">ZDB-7-TFC 2020</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4048476-2 Ratgeber gnd-content |
| genre_facet | Ratgeber |
| id | DE-604.BV047008133 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:05Z |
| indexdate | 2024-07-10T08:59:59Z |
| institution | BVB |
| isbn | 9780429429750 9780429770890 9780429770906 9780429770883 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032415670 |
| oclc_num | 1256420031 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (xix, 152 Seiten) Illustrationen |
| psigel | ZDB-7-TFC ZDB-7-TFC ZDB-7-TFC 2020 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| spelling | DʹOliveiro, Michael 1973- Verfasser (DE-588)1203584326 aut The streaming media guide how to successfully integrate streaming media into your communications strategy Michael D'Oliveiro London ; New York Routledge 2019 1 Online-Ressource (xix, 152 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media Streaming technology (Telecommunications) Mass media / Management Streaming Kommunikationstechnik (DE-588)4614855-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Unternehmen (DE-588)4061963-1 s Streaming Kommunikationstechnik (DE-588)4614855-3 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-36751-7 https://doi.org/10.4324/9780429429750 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | DʹOliveiro, Michael 1973- The streaming media guide how to successfully integrate streaming media into your communications strategy Streaming technology (Telecommunications) Mass media / Management Streaming Kommunikationstechnik (DE-588)4614855-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4614855-3 (DE-588)4061963-1 (DE-588)4201794-4 (DE-588)4048476-2 |
| title | The streaming media guide how to successfully integrate streaming media into your communications strategy |
| title_auth | The streaming media guide how to successfully integrate streaming media into your communications strategy |
| title_exact_search | The streaming media guide how to successfully integrate streaming media into your communications strategy |
| title_exact_search_txtP | The streaming media guide how to successfully integrate streaming media into your communications strategy |
| title_full | The streaming media guide how to successfully integrate streaming media into your communications strategy Michael D'Oliveiro |
| title_fullStr | The streaming media guide how to successfully integrate streaming media into your communications strategy Michael D'Oliveiro |
| title_full_unstemmed | The streaming media guide how to successfully integrate streaming media into your communications strategy Michael D'Oliveiro |
| title_short | The streaming media guide |
| title_sort | the streaming media guide how to successfully integrate streaming media into your communications strategy |
| title_sub | how to successfully integrate streaming media into your communications strategy |
| topic | Streaming technology (Telecommunications) Mass media / Management Streaming Kommunikationstechnik (DE-588)4614855-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Streaming technology (Telecommunications) Mass media / Management Streaming Kommunikationstechnik Unternehmen Kommunikationsstrategie Ratgeber |
| url | https://doi.org/10.4324/9780429429750 |
| work_keys_str_mv | AT dʹoliveiromichael thestreamingmediaguidehowtosuccessfullyintegratestreamingmediaintoyourcommunicationsstrategy |