Cultivating a digital culture for effective patient engagement: a strategic framework and toolkit for health-provider websites

"Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, to include detailed guidance on website form and functionalities. Healthcare provider organizati...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Pettit, Lorren (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Boca Raton, FL CRC Press, Taylor & Francis Group [2020]
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Online-Zugang:Volltext
Zusammenfassung:"Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, to include detailed guidance on website form and functionalities. Healthcare provider organizations can use its website to establish, encourage, and facilitate digital health norms for its care consumers in an effort to advance its patient engagement and connect health initiatives. The challenge for many organizations in realizing these ends is that patient engagement/connected health initiates are frequently developed and managed separate from the organization's digital marketing efforts. This book recognizes this disconnect and advocates for a reimaging of healthcare provider organization websites based on strategic framework involving the following four domains: 1) orienting; 2) enlightening; 3) aligning; 4) personalizing"--
Beschreibung:Description based on online resource; title from digital title page (viewed on February 18, 2020)
Beschreibung:1 online resource (vii, 140 pages)
ISBN:9780429399657
0429399650
9780429680199
0429680198

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