Understanding the higher education market in Africa:
"This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process. While acknowledging t...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge, Taylor & Francis Group
2020
|
| Schriftenreihe: | Routledge studies in marketing
Routledge studies in marketing v. 12 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and Government Involvement in higher education provision, students and staff as stakeholders in the marketisation process. Strategic efforts by Universities to positions themselves to attract prospective students. This book further addresses issues such the responses of higher education sectors to the notion of markets and marketing, consumerism and competition in higher education in Africa, conceptions of the commodification of higher education in Africa and the dominance of western epistemologies and influence in transforming higher education sectors. Students as consumers in increasingly marketized higher education sectors in Africa is discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on May 05, 2020) |
| Beschreibung: | 1 online resource (xxii, 307 pages) illustrations, map |
| ISBN: | 9780429325816 0429325819 9781000048209 1000048209 9781000048223 1000048225 9781000048247 1000048241 |
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| 245 | 1 | 0 | |a Understanding the higher education market in Africa |c edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson |
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| 520 | |a "This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and Government Involvement in higher education provision, students and staff as stakeholders in the marketisation process. Strategic efforts by Universities to positions themselves to attract prospective students. This book further addresses issues such the responses of higher education sectors to the notion of markets and marketing, consumerism and competition in higher education in Africa, conceptions of the commodification of higher education in Africa and the dominance of western epistemologies and influence in transforming higher education sectors. Students as consumers in increasingly marketized higher education sectors in Africa is discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers"-- | ||
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Datensatz im Suchindex
| _version_ | 1804181960344469504 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Maringe, Felix Hinson, Robert Ebo |
| author2 | Mogaji, Emmanuel Maringe, Felix Hinson, Robert Ebo |
| author2_role | edt edt edt |
| author2_variant | e m em f m fm r e h re reh |
| author_facet | Maringe, Felix Hinson, Robert Ebo Mogaji, Emmanuel Maringe, Felix Hinson, Robert Ebo |
| author_role | aut aut |
| author_sort | Maringe, Felix |
| author_variant | f m fm r e h re reh |
| building | Verbundindex |
| bvnumber | BV047007284 |
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| dewey-full | 378.6 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 378 - Higher education (Tertiary education) |
| dewey-raw | 378.6 |
| dewey-search | 378.6 |
| dewey-sort | 3378.6 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| discipline_str_mv | Pädagogik |
| format | Electronic eBook |
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| id | DE-604.BV047007284 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:04Z |
| indexdate | 2024-07-10T08:59:57Z |
| institution | BVB |
| isbn | 9780429325816 0429325819 9781000048209 1000048209 9781000048223 1000048225 9781000048247 1000048241 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032414821 |
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| physical | 1 online resource (xxii, 307 pages) illustrations, map |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge studies in marketing |
| spelling | Understanding the higher education market in Africa edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson Abingdon, Oxon Routledge, Taylor & Francis Group 2020 © 2020 1 online resource (xxii, 307 pages) illustrations, map txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing Routledge studies in marketing v. 12 Description based on online resource; title from digital title page (viewed on May 05, 2020) "This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and Government Involvement in higher education provision, students and staff as stakeholders in the marketisation process. Strategic efforts by Universities to positions themselves to attract prospective students. This book further addresses issues such the responses of higher education sectors to the notion of markets and marketing, consumerism and competition in higher education in Africa, conceptions of the commodification of higher education in Africa and the dominance of western epistemologies and influence in transforming higher education sectors. Students as consumers in increasingly marketized higher education sectors in Africa is discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers"-- Universities and colleges / Africa / Marketing Education, Higher / Economic aspects / Africa Mogaji, Emmanuel edt Maringe, Felix edt aut Hinson, Robert Ebo edt aut Routledge (Firm) Sonstige oth https://www.taylorfrancis.com/books/9780429325816 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Maringe, Felix Hinson, Robert Ebo Understanding the higher education market in Africa Universities and colleges / Africa / Marketing Education, Higher / Economic aspects / Africa |
| title | Understanding the higher education market in Africa |
| title_auth | Understanding the higher education market in Africa |
| title_exact_search | Understanding the higher education market in Africa |
| title_exact_search_txtP | Understanding the higher education market in Africa |
| title_full | Understanding the higher education market in Africa edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson |
| title_fullStr | Understanding the higher education market in Africa edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson |
| title_full_unstemmed | Understanding the higher education market in Africa edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson |
| title_short | Understanding the higher education market in Africa |
| title_sort | understanding the higher education market in africa |
| topic | Universities and colleges / Africa / Marketing Education, Higher / Economic aspects / Africa |
| topic_facet | Universities and colleges / Africa / Marketing Education, Higher / Economic aspects / Africa |
| url | https://www.taylorfrancis.com/books/9780429325816 |
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