Public relations as public diplomacy: the Royal Bank of Canada's monthly letter, 1943-2003
"This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gain...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge insights in public relations research
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy, etc.). This work conceptualizes public diplomacy and public relations as two parts of a whole where the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither. The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields, and offers a specific case study around which lively discussion and additional study can ensue"-- |
| Beschreibung: | "Routledge Focus" -- Front cover Description based on online resource; title from digital title page (viewed on April 20, 2020) |
| Beschreibung: | 1 online resource (viii, 70 pages) |
| ISBN: | 9780429323256 0429323255 9781000044638 1000044637 9781000044492 1000044491 9781000044560 1000044564 |
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Datensatz im Suchindex
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| author | Braun, Sandra L. |
| author_facet | Braun, Sandra L. |
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| dewey-full | 659.2/633210971 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/633210971 |
| dewey-search | 659.2/633210971 |
| dewey-sort | 3659.2 9633210971 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047007229 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:04Z |
| indexdate | 2024-07-10T08:59:57Z |
| institution | BVB |
| isbn | 9780429323256 0429323255 9781000044638 1000044637 9781000044492 1000044491 9781000044560 1000044564 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032414766 |
| open_access_boolean | |
| physical | 1 online resource (viii, 70 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge insights in public relations research |
| spelling | Braun, Sandra L. Verfasser aut Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 Sandra L. Braun Abingdon, Oxon Routledge 2020 © 2020 1 online resource (viii, 70 pages) txt rdacontent c rdamedia cr rdacarrier Routledge insights in public relations research "Routledge Focus" -- Front cover Description based on online resource; title from digital title page (viewed on April 20, 2020) "This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy, etc.). This work conceptualizes public diplomacy and public relations as two parts of a whole where the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither. The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields, and offers a specific case study around which lively discussion and additional study can ensue"-- Royal Bank of Canada Banks and banking / Canada Public relations / Canada https://www.taylorfrancis.com/books/9780429323256 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Braun, Sandra L. Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 Royal Bank of Canada Banks and banking / Canada Public relations / Canada |
| title | Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 |
| title_auth | Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 |
| title_exact_search | Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 |
| title_exact_search_txtP | Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 |
| title_full | Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 Sandra L. Braun |
| title_fullStr | Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 Sandra L. Braun |
| title_full_unstemmed | Public relations as public diplomacy the Royal Bank of Canada's monthly letter, 1943-2003 Sandra L. Braun |
| title_short | Public relations as public diplomacy |
| title_sort | public relations as public diplomacy the royal bank of canada s monthly letter 1943 2003 |
| title_sub | the Royal Bank of Canada's monthly letter, 1943-2003 |
| topic | Royal Bank of Canada Banks and banking / Canada Public relations / Canada |
| topic_facet | Royal Bank of Canada Banks and banking / Canada Public relations / Canada |
| url | https://www.taylorfrancis.com/books/9780429323256 |
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