Strategic marketing of higher education in Africa:
"Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making. The Higher Education landscape around...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge studies in marketing
Routledge studies in marketing 9 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students' enrolments, Universities are competing within their home market as well as in the international market and as Government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for Universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature and the different challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on April 21, 2020) |
| Beschreibung: | 1 online resource (xiv, 259 pages) |
| ISBN: | 9780429320934 0429320930 9781000027426 1000027422 9781000027655 1000027651 9781000027884 1000027880 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047007178 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9780429320934 |9 978-0-429-32093-4 | ||
| 020 | |a 0429320930 |9 0-429-32093-0 | ||
| 020 | |a 9781000027426 |9 978-1-00-002742-6 | ||
| 020 | |a 1000027422 |9 1-00-002742-2 | ||
| 020 | |a 9781000027655 |9 978-1-00-002765-5 | ||
| 020 | |a 1000027651 |9 1-00-002765-1 | ||
| 020 | |a 9781000027884 |9 978-1-00-002788-4 | ||
| 020 | |a 1000027880 |9 1-00-002788-0 | ||
| 024 | 7 | |a 10.4324/9780429320934 |2 doi | |
| 035 | |a (ZDB-7-TFC)9780429320934 | ||
| 035 | |a (DE-599)BVBBV047007178 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 378.0688 |2 23 | |
| 245 | 1 | 0 | |a Strategic marketing of higher education in Africa |c edited by Emmanuel Mogaji, Felix Maringe, and Robert Ebo Hinson |
| 264 | 1 | |a Abingdon, Oxon |b Routledge |c 2020 | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 1 online resource (xiv, 259 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in marketing | |
| 490 | 0 | |a Routledge studies in marketing |v 9 | |
| 500 | |a Description based on online resource; title from digital title page (viewed on April 21, 2020) | ||
| 520 | |a "Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students' enrolments, Universities are competing within their home market as well as in the international market and as Government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for Universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature and the different challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market"-- | ||
| 650 | 4 | |a Universities and colleges / Africa / Marketing | |
| 650 | 4 | |a Education, Higher / Africa / Marketing | |
| 650 | 4 | |a College publicity / Africa | |
| 650 | 4 | |a Branding (Marketing) / Africa | |
| 700 | 1 | |a Mogaji, Emmanuel |4 edt | |
| 700 | 1 | |a Maringe, Felix |4 edt | |
| 700 | 1 | |a Hinson, Robert Ebo |4 edt | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780429320934 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032414715 | ||
Datensatz im Suchindex
| _version_ | 1804181960166211584 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Mogaji, Emmanuel Maringe, Felix Hinson, Robert Ebo |
| author2_role | edt edt edt |
| author2_variant | e m em f m fm r e h re reh |
| author_facet | Mogaji, Emmanuel Maringe, Felix Hinson, Robert Ebo |
| building | Verbundindex |
| bvnumber | BV047007178 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780429320934 (DE-599)BVBBV047007178 |
| dewey-full | 378.0688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 378 - Higher education (Tertiary education) |
| dewey-raw | 378.0688 |
| dewey-search | 378.0688 |
| dewey-sort | 3378.0688 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| discipline_str_mv | Pädagogik |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03497nmm a2200505zc 4500</leader><controlfield tag="001">BV047007178</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429320934</subfield><subfield code="9">978-0-429-32093-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0429320930</subfield><subfield code="9">0-429-32093-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000027426</subfield><subfield code="9">978-1-00-002742-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000027422</subfield><subfield code="9">1-00-002742-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000027655</subfield><subfield code="9">978-1-00-002765-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000027651</subfield><subfield code="9">1-00-002765-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000027884</subfield><subfield code="9">978-1-00-002788-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000027880</subfield><subfield code="9">1-00-002788-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9780429320934</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780429320934</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047007178</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">378.0688</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing of higher education in Africa</subfield><subfield code="c">edited by Emmanuel Mogaji, Felix Maringe, and Robert Ebo Hinson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Abingdon, Oxon</subfield><subfield code="b">Routledge</subfield><subfield code="c">2020</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xiv, 259 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in marketing</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in marketing</subfield><subfield code="v">9</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from digital title page (viewed on April 21, 2020)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students' enrolments, Universities are competing within their home market as well as in the international market and as Government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for Universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature and the different challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Universities and colleges / Africa / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Education, Higher / Africa / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">College publicity / Africa</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) / Africa</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mogaji, Emmanuel</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Maringe, Felix</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hinson, Robert Ebo</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780429320934</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032414715</subfield></datafield></record></collection> |
| id | DE-604.BV047007178 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:04Z |
| indexdate | 2024-07-10T08:59:57Z |
| institution | BVB |
| isbn | 9780429320934 0429320930 9781000027426 1000027422 9781000027655 1000027651 9781000027884 1000027880 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032414715 |
| open_access_boolean | |
| physical | 1 online resource (xiv, 259 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in marketing |
| spelling | Strategic marketing of higher education in Africa edited by Emmanuel Mogaji, Felix Maringe, and Robert Ebo Hinson Abingdon, Oxon Routledge 2020 © 2020 1 online resource (xiv, 259 pages) txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing Routledge studies in marketing 9 Description based on online resource; title from digital title page (viewed on April 21, 2020) "Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students' enrolments, Universities are competing within their home market as well as in the international market and as Government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for Universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature and the different challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market"-- Universities and colleges / Africa / Marketing Education, Higher / Africa / Marketing College publicity / Africa Branding (Marketing) / Africa Mogaji, Emmanuel edt Maringe, Felix edt Hinson, Robert Ebo edt https://www.taylorfrancis.com/books/9780429320934 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Strategic marketing of higher education in Africa Universities and colleges / Africa / Marketing Education, Higher / Africa / Marketing College publicity / Africa Branding (Marketing) / Africa |
| title | Strategic marketing of higher education in Africa |
| title_auth | Strategic marketing of higher education in Africa |
| title_exact_search | Strategic marketing of higher education in Africa |
| title_exact_search_txtP | Strategic marketing of higher education in Africa |
| title_full | Strategic marketing of higher education in Africa edited by Emmanuel Mogaji, Felix Maringe, and Robert Ebo Hinson |
| title_fullStr | Strategic marketing of higher education in Africa edited by Emmanuel Mogaji, Felix Maringe, and Robert Ebo Hinson |
| title_full_unstemmed | Strategic marketing of higher education in Africa edited by Emmanuel Mogaji, Felix Maringe, and Robert Ebo Hinson |
| title_short | Strategic marketing of higher education in Africa |
| title_sort | strategic marketing of higher education in africa |
| topic | Universities and colleges / Africa / Marketing Education, Higher / Africa / Marketing College publicity / Africa Branding (Marketing) / Africa |
| topic_facet | Universities and colleges / Africa / Marketing Education, Higher / Africa / Marketing College publicity / Africa Branding (Marketing) / Africa |
| url | https://www.taylorfrancis.com/books/9780429320934 |
| work_keys_str_mv | AT mogajiemmanuel strategicmarketingofhighereducationinafrica AT maringefelix strategicmarketingofhighereducationinafrica AT hinsonrobertebo strategicmarketingofhighereducationinafrica |