Applied communication research methods: getting started as a researcher
"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features update...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2020
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on January 22, 2020) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429296444 0429296444 9781000762785 1000762785 9781315718644 1315718642 9781000762839 1000762831 9781000762884 1000762882 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047006975 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9780429296444 |9 978-0-429-29644-4 | ||
| 020 | |a 0429296444 |9 0-429-29644-4 | ||
| 020 | |a 9781000762785 |9 978-1-00-076278-5 | ||
| 020 | |a 1000762785 |9 1-00-076278-5 | ||
| 020 | |a 9781315718644 |9 978-1-315-71864-4 | ||
| 020 | |a 1315718642 |9 1-315-71864-2 | ||
| 020 | |a 9781000762839 |9 978-1-00-076283-9 | ||
| 020 | |a 1000762831 |9 1-00-076283-1 | ||
| 020 | |a 9781000762884 |9 978-1-00-076288-4 | ||
| 020 | |a 1000762882 |9 1-00-076288-2 | ||
| 035 | |a (ZDB-7-TFC)9780429296444 | ||
| 035 | |a (DE-599)BVBBV047006975 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 302.2072/1 |2 23 | |
| 100 | 1 | |a Boyle, Michael P. |d 1975- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Applied communication research methods |b getting started as a researcher |c Michael P. Boyle and Mike Schmierbach |
| 250 | |a Second edition | ||
| 264 | 1 | |a New York, NY |b Routledge |c 2020 | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from digital title page (viewed on January 22, 2020) | ||
| 520 | |a "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- | ||
| 650 | 4 | |a Communication / Research | |
| 650 | 4 | |a Communication / Methodology | |
| 700 | 1 | |a Schmierbach, Mike |d 1976- |4 aut | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780429296444 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032414512 | ||
Datensatz im Suchindex
| _version_ | 1804181959789772800 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Boyle, Michael P. 1975- Schmierbach, Mike 1976- |
| author_facet | Boyle, Michael P. 1975- Schmierbach, Mike 1976- |
| author_role | aut aut |
| author_sort | Boyle, Michael P. 1975- |
| author_variant | m p b mp mpb m s ms |
| building | Verbundindex |
| bvnumber | BV047006975 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780429296444 (DE-599)BVBBV047006975 |
| dewey-full | 302.2072/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2072/1 |
| dewey-search | 302.2072/1 |
| dewey-sort | 3302.2072 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| discipline_str_mv | Soziologie |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02925nmm a2200469zc 4500</leader><controlfield tag="001">BV047006975</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429296444</subfield><subfield code="9">978-0-429-29644-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0429296444</subfield><subfield code="9">0-429-29644-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000762785</subfield><subfield code="9">978-1-00-076278-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000762785</subfield><subfield code="9">1-00-076278-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315718644</subfield><subfield code="9">978-1-315-71864-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1315718642</subfield><subfield code="9">1-315-71864-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000762839</subfield><subfield code="9">978-1-00-076283-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000762831</subfield><subfield code="9">1-00-076283-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000762884</subfield><subfield code="9">978-1-00-076288-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000762882</subfield><subfield code="9">1-00-076288-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780429296444</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047006975</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.2072/1</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Boyle, Michael P.</subfield><subfield code="d">1975-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Applied communication research methods</subfield><subfield code="b">getting started as a researcher</subfield><subfield code="c">Michael P. Boyle and Mike Schmierbach</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Routledge</subfield><subfield code="c">2020</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from digital title page (viewed on January 22, 2020)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication / Research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication / Methodology</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schmierbach, Mike</subfield><subfield code="d">1976-</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780429296444</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032414512</subfield></datafield></record></collection> |
| id | DE-604.BV047006975 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:03Z |
| indexdate | 2024-07-10T08:59:57Z |
| institution | BVB |
| isbn | 9780429296444 0429296444 9781000762785 1000762785 9781315718644 1315718642 9781000762839 1000762831 9781000762884 1000762882 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032414512 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | Boyle, Michael P. 1975- Verfasser aut Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach Second edition New York, NY Routledge 2020 © 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on January 22, 2020) "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- Communication / Research Communication / Methodology Schmierbach, Mike 1976- aut https://www.taylorfrancis.com/books/9780429296444 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Boyle, Michael P. 1975- Schmierbach, Mike 1976- Applied communication research methods getting started as a researcher Communication / Research Communication / Methodology |
| title | Applied communication research methods getting started as a researcher |
| title_auth | Applied communication research methods getting started as a researcher |
| title_exact_search | Applied communication research methods getting started as a researcher |
| title_exact_search_txtP | Applied communication research methods getting started as a researcher |
| title_full | Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach |
| title_fullStr | Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach |
| title_full_unstemmed | Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach |
| title_short | Applied communication research methods |
| title_sort | applied communication research methods getting started as a researcher |
| title_sub | getting started as a researcher |
| topic | Communication / Research Communication / Methodology |
| topic_facet | Communication / Research Communication / Methodology |
| url | https://www.taylorfrancis.com/books/9780429296444 |
| work_keys_str_mv | AT boylemichaelp appliedcommunicationresearchmethodsgettingstartedasaresearcher AT schmierbachmike appliedcommunicationresearchmethodsgettingstartedasaresearcher |