Intellectual property branding in the developing world: a new approach to non-technological innovations
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation,...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
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| Schriftenreihe: | Routledge research in intellectual property
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| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429286704 0429286708 9781000001891 100000189X 9781000008739 1000008738 9781000015256 1000015254 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:03Z |
| indexdate | 2024-07-10T08:59:56Z |
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| isbn | 9780429286704 0429286708 9781000001891 100000189X 9781000008739 1000008738 9781000015256 1000015254 |
| language | English |
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| series2 | Routledge research in intellectual property |
| spelling | Kongolo, Tshimanga Verfasser aut Intellectual property branding in the developing world a new approach to non-technological innovations by Tshimanga Kongolo Abingdon, Oxon Routledge 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge research in intellectual property Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation Brand name products / Law and legislation / Developing countries Intellectual property / Economic aspects / Developing countries https://www.taylorfrancis.com/books/9780429286704 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Kongolo, Tshimanga Intellectual property branding in the developing world a new approach to non-technological innovations Brand name products / Law and legislation / Developing countries Intellectual property / Economic aspects / Developing countries |
| title | Intellectual property branding in the developing world a new approach to non-technological innovations |
| title_auth | Intellectual property branding in the developing world a new approach to non-technological innovations |
| title_exact_search | Intellectual property branding in the developing world a new approach to non-technological innovations |
| title_exact_search_txtP | Intellectual property branding in the developing world a new approach to non-technological innovations |
| title_full | Intellectual property branding in the developing world a new approach to non-technological innovations by Tshimanga Kongolo |
| title_fullStr | Intellectual property branding in the developing world a new approach to non-technological innovations by Tshimanga Kongolo |
| title_full_unstemmed | Intellectual property branding in the developing world a new approach to non-technological innovations by Tshimanga Kongolo |
| title_short | Intellectual property branding in the developing world |
| title_sort | intellectual property branding in the developing world a new approach to non technological innovations |
| title_sub | a new approach to non-technological innovations |
| topic | Brand name products / Law and legislation / Developing countries Intellectual property / Economic aspects / Developing countries |
| topic_facet | Brand name products / Law and legislation / Developing countries Intellectual property / Economic aspects / Developing countries |
| url | https://www.taylorfrancis.com/books/9780429286704 |
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