The golden age of data: media analytics in study & practice
"Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2020
|
| Schriftenreihe: | Electronic media research series
Electronic media research series |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveröffentlichers |
| Zusammenfassung: | "Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences"--Publisher's description |
| Beschreibung: | 1 online resource (xx, 278 pages) illustrations |
| ISBN: | 9780429276859 0429276850 1000713903 9781000717815 100071781X 9781000721720 1000721728 9781000713909 |
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| index_date | 2024-07-03T15:58:03Z |
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| isbn | 9780429276859 0429276850 1000713903 9781000717815 100071781X 9781000721720 1000721728 9781000713909 |
| language | English |
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| physical | 1 online resource (xx, 278 pages) illustrations |
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| series2 | Electronic media research series |
| spelling | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill New York, NY Routledge 2020 © 2020 1 online resource (xx, 278 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Electronic media research series "Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences"--Publisher's description Mass media / Audiences Mass media / Audiences / Statistics Data mining Web usage mining Mass media / Research / Methodology Social media / Research / Methodology Grady, Don A. edt https://www.taylorfrancis.com/books/9780429276859 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The golden age of data media analytics in study & practice Mass media / Audiences Mass media / Audiences / Statistics Data mining Web usage mining Mass media / Research / Methodology Social media / Research / Methodology |
| title | The golden age of data media analytics in study & practice |
| title_auth | The golden age of data media analytics in study & practice |
| title_exact_search | The golden age of data media analytics in study & practice |
| title_exact_search_txtP | The golden age of data media analytics in study & practice |
| title_full | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill |
| title_fullStr | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill |
| title_full_unstemmed | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill |
| title_short | The golden age of data |
| title_sort | the golden age of data media analytics in study practice |
| title_sub | media analytics in study & practice |
| topic | Mass media / Audiences Mass media / Audiences / Statistics Data mining Web usage mining Mass media / Research / Methodology Social media / Research / Methodology |
| topic_facet | Mass media / Audiences Mass media / Audiences / Statistics Data mining Web usage mining Mass media / Research / Methodology Social media / Research / Methodology |
| url | https://www.taylorfrancis.com/books/9780429276859 |
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