Advertising in MENA goes digital:
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
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| Schriftenreihe: | Routledge research in cultural and media studies
Routledge research in cultural and media studies 124 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on June 13, 2019) |
| Beschreibung: | 1 online resource (xvi, 226 pages) |
| ISBN: | 9780429268908 0429268904 9781000000122 1000000125 9781000006957 1000006956 9781000013481 1000013480 |
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| 246 | 1 | 3 | |a Advertising in the Middle East and North Africa goes digital |
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| 650 | 4 | |a Advertising / Africa, North | |
| 650 | 4 | |a Internet advertising / Middle East | |
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| 650 | 4 | |a Digital media / Middle East | |
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| author_facet | Allagui, Ilhem |
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| dewey-full | 659.14/40956 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/40956 |
| dewey-search | 659.14/40956 |
| dewey-sort | 3659.14 540956 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047006478 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:03Z |
| indexdate | 2024-07-10T08:59:56Z |
| institution | BVB |
| isbn | 9780429268908 0429268904 9781000000122 1000000125 9781000006957 1000006956 9781000013481 1000013480 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032414015 |
| open_access_boolean | |
| physical | 1 online resource (xvi, 226 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge research in cultural and media studies |
| spelling | Allagui, Ilhem Verfasser aut Advertising in MENA goes digital Ilhem Allagui Advertising in the Middle East and North Africa goes digital Abingdon, Oxon Routledge 2019 © 2019 1 online resource (xvi, 226 pages) txt rdacontent c rdamedia cr rdacarrier Routledge research in cultural and media studies Routledge research in cultural and media studies 124 Description based on online resource; title from digital title page (viewed on June 13, 2019) An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments Advertising / Middle East Advertising / Africa, North Internet advertising / Middle East Internet advertising / Africa, North Digital media / Middle East Digital media / Africa, North https://www.taylorfrancis.com/books/9780429268908 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Allagui, Ilhem Advertising in MENA goes digital Advertising / Middle East Advertising / Africa, North Internet advertising / Middle East Internet advertising / Africa, North Digital media / Middle East Digital media / Africa, North |
| title | Advertising in MENA goes digital |
| title_alt | Advertising in the Middle East and North Africa goes digital |
| title_auth | Advertising in MENA goes digital |
| title_exact_search | Advertising in MENA goes digital |
| title_exact_search_txtP | Advertising in MENA goes digital |
| title_full | Advertising in MENA goes digital Ilhem Allagui |
| title_fullStr | Advertising in MENA goes digital Ilhem Allagui |
| title_full_unstemmed | Advertising in MENA goes digital Ilhem Allagui |
| title_short | Advertising in MENA goes digital |
| title_sort | advertising in mena goes digital |
| topic | Advertising / Middle East Advertising / Africa, North Internet advertising / Middle East Internet advertising / Africa, North Digital media / Middle East Digital media / Africa, North |
| topic_facet | Advertising / Middle East Advertising / Africa, North Internet advertising / Middle East Internet advertising / Africa, North Digital media / Middle East Digital media / Africa, North |
| url | https://www.taylorfrancis.com/books/9780429268908 |
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