Media management matters: challenges and opportunities for bridging theory and practice
"This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, a...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2020
|
| Schriftenreihe: | Media management and economics series
Media management and economics series |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on June 03, 2020) |
| Beschreibung: | 1 online resource (xiii, 266 pages) illustrations |
| ISBN: | 9780429265396 0429265395 9780429564888 0429564880 9780429560415 0429560419 9780429555947 0429555946 |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:03Z |
| indexdate | 2024-07-10T08:59:56Z |
| institution | BVB |
| isbn | 9780429265396 0429265395 9780429564888 0429564880 9780429560415 0429560419 9780429555947 0429555946 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032413981 |
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| physical | 1 online resource (xiii, 266 pages) illustrations |
| psigel | ZDB-7-TFC |
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| publisher | Routledge |
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| series2 | Media management and economics series |
| spelling | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens New York, NY Routledge 2020 © 2020 1 online resource (xiii, 266 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Media management and economics series Description based on online resource; title from digital title page (viewed on June 03, 2020) "This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"-- Mass media / Management Rohn, Ulrike edt Evens, Tom 1983- edt https://www.taylorfrancis.com/books/9780429265396 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Media management matters challenges and opportunities for bridging theory and practice Mass media / Management |
| title | Media management matters challenges and opportunities for bridging theory and practice |
| title_auth | Media management matters challenges and opportunities for bridging theory and practice |
| title_exact_search | Media management matters challenges and opportunities for bridging theory and practice |
| title_exact_search_txtP | Media management matters challenges and opportunities for bridging theory and practice |
| title_full | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens |
| title_fullStr | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens |
| title_full_unstemmed | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens |
| title_short | Media management matters |
| title_sort | media management matters challenges and opportunities for bridging theory and practice |
| title_sub | challenges and opportunities for bridging theory and practice |
| topic | Mass media / Management |
| topic_facet | Mass media / Management |
| url | https://www.taylorfrancis.com/books/9780429265396 |
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