Essentials of business research methods:
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and an...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge, an imprint of the Taylor & Francis Group
2019
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| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on December 05, 2019) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429511950 0429511957 9780429203374 0429203373 9780429518812 0429518811 9781315716862 1315716860 9780429515385 0429515383 |
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| 245 | 1 | 0 | |a Essentials of business research methods |c by Joe F. Hair Jr., Michael Page, Niek Brunsveld |
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Datensatz im Suchindex
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| author | Hair, Joseph F. 1944- Page, Michael Brunsveld, Niek |
| author_facet | Hair, Joseph F. 1944- Page, Michael Brunsveld, Niek |
| author_role | aut aut aut |
| author_sort | Hair, Joseph F. 1944- |
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| ctrlnum | (ZDB-7-TFC)9780429511950 (DE-599)BVBBV047006181 |
| dewey-full | 650.0721 658.407124 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services 658 - General management |
| dewey-raw | 650.0721 658.407124 |
| dewey-search | 650.0721 658.407124 |
| dewey-sort | 3650.0721 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Electronic eBook |
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| id | DE-604.BV047006181 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:02Z |
| indexdate | 2024-07-10T08:59:55Z |
| institution | BVB |
| isbn | 9780429511950 0429511957 9780429203374 0429203373 9780429518812 0429518811 9781315716862 1315716860 9780429515385 0429515383 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032413718 |
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| publishDate | 2019 |
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| publisher | Routledge, an imprint of the Taylor & Francis Group |
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| spelling | Hair, Joseph F. 1944- Verfasser aut Essentials of business research methods by Joe F. Hair Jr., Michael Page, Niek Brunsveld Fourth edition Abingdon, Oxon Routledge, an imprint of the Taylor & Francis Group 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on December 05, 2019) In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks Business / Research Page, Michael aut Brunsveld, Niek aut https://www.taylorfrancis.com/books/9780429203374 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Hair, Joseph F. 1944- Page, Michael Brunsveld, Niek Essentials of business research methods Business / Research |
| title | Essentials of business research methods |
| title_auth | Essentials of business research methods |
| title_exact_search | Essentials of business research methods |
| title_exact_search_txtP | Essentials of business research methods |
| title_full | Essentials of business research methods by Joe F. Hair Jr., Michael Page, Niek Brunsveld |
| title_fullStr | Essentials of business research methods by Joe F. Hair Jr., Michael Page, Niek Brunsveld |
| title_full_unstemmed | Essentials of business research methods by Joe F. Hair Jr., Michael Page, Niek Brunsveld |
| title_short | Essentials of business research methods |
| title_sort | essentials of business research methods |
| topic | Business / Research |
| topic_facet | Business / Research |
| url | https://www.taylorfrancis.com/books/9780429203374 |
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