International sport marketing: issues and practice
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of mark...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2019
|
| Schriftenreihe: | Routledge research in sport business and management
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Zusammenfassung: | How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry |
| Beschreibung: | 1 online resource (viii, 223 pages) |
| ISBN: | 9780429055089 0429055080 9780429619687 0429619685 9780429621833 0429621833 9780429617539 0429617534 |
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| discipline | Sport Sportwissenschaft Wirtschaftswissenschaften |
| discipline_str_mv | Sport Sportwissenschaft Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047005793 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:01Z |
| indexdate | 2024-07-10T08:59:55Z |
| institution | BVB |
| isbn | 9780429055089 0429055080 9780429619687 0429619685 9780429621833 0429621833 9780429617539 0429617534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032413330 |
| oclc_num | 1257813758 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (viii, 223 pages) |
| psigel | ZDB-7-TFC ZDB-7-TFC TUM_Einzelkauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge research in sport business and management |
| spelling | International sport marketing issues and practice edited by Michel Desbordes and André Richelieu London ; New York Routledge, Taylor & Francis Group 2019 © 2019 1 online resource (viii, 223 pages) txt rdacontent c rdamedia cr rdacarrier Routledge research in sport business and management How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry Sports / Marketing Desbordes, Michel 1969- (DE-588)1096523213 edt Richelieu, André edt Erscheint auch als Druck-Ausgabe 978-0-367-15109-6 https://www.taylorfrancis.com/books/9780429055089 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | International sport marketing issues and practice Sports / Marketing |
| title | International sport marketing issues and practice |
| title_auth | International sport marketing issues and practice |
| title_exact_search | International sport marketing issues and practice |
| title_exact_search_txtP | International sport marketing issues and practice |
| title_full | International sport marketing issues and practice edited by Michel Desbordes and André Richelieu |
| title_fullStr | International sport marketing issues and practice edited by Michel Desbordes and André Richelieu |
| title_full_unstemmed | International sport marketing issues and practice edited by Michel Desbordes and André Richelieu |
| title_short | International sport marketing |
| title_sort | international sport marketing issues and practice |
| title_sub | issues and practice |
| topic | Sports / Marketing |
| topic_facet | Sports / Marketing |
| url | https://www.taylorfrancis.com/books/9780429055089 |
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