Tourism, hospitality and digital transformation: strategic management aspects

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. Th...

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Bibliographische Detailangaben
Weitere Verfasser: Tajeddini, Kayhan (HerausgeberIn), Ratten, Vanessa (HerausgeberIn), Merkle, Thorsten (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge 2020
Schriftenreihe:Innovation and technology horizons
Innovation and technology horizons
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Zusammenfassung:"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--
Beschreibung:Description based on online resource; title from digital title page (viewed on November 12, 2019)
Beschreibung:1 online resource (xxii, 228 pages)
ISBN:9780429054396
0429054394
9780429623554
0429623550
9780429623387
0429623380
9780429623219
0429623216

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